FAQ Instruction

How To “Force Send” To Old Orders

1) Start By Setting Dates

Technically you don’t HAVE to do this, but, it is strongly (x 1000) recommended. Edit your email template and go to the “For Orders Placed Between The Dates:” section under “When?”. Click in each field to show the date picker and choose a start and stop date.


(of course, you have to fill out the rest of the template. We’re just talking about the specifics needed for Force Send here)

2) Save Your Template

3) Scroll Down To “Force Send”

and click the “Send It” button (which doesn’t really send it, but takes you to a confirmation screen)

4) Read the Confirmation Screen

We will tell you the rules of who will get your email template. Read them carefully.

5) Type “AGREE” in the field

This is so that you have to pause and think!

6) Click “Schedule Emails”

This would queue up your emails


Click “Get me out of here” to go back to the email template details page.


  1. Don’t to ‘Force Send’ an “ASAP” triggered email. Results will be unpredictable.
  2. If you have an ‘end date’ make sure it is after the ‘start date’
  3. ‘Start Date’ and ‘End Date’ apply to ‘purchase date’ of an order
  4. We can only send to orders that are in our system. During your free trial, we only go back 5 weeks. After your free trial, we go back varying times depending on your subscription level.
FAQ Instruction

Inserting Images into Email Templates

Inline Images

You can upload and insert an image into your email by using the ‘Insert Image’ icon in the toolbar. Unfortunately, there are two of these! You need to use the rightmost one (if you hover over it it will say ‘Insert an image from your computer’).


Images from ShortCodes

There are also some image resources in our shortcodes. Things like product images should NOT be uploaded and manually inserted. Instead you should use the %%product_image_small%%%%product_image_medium%% or %%product_image_full%% (we strongly recommend small!) shortcode.

A Word About Images

Remember that images are not guaranteed to arrive to your customer. They may have images switched off on their email client or device. Images should be seen as SUPPLEMENTAL to the message of your email, not vital. This means ALL images – logos, products, buttons, clever memes, etc etc. Don’t depend on them.

FAQ Instruction

How to use ShortCodes in Email Templates

Why Use ShortCodes?

One of the things that makes a system like Zonmaster so powerful is that you don’t have to write an email for each and every product and customer. By using shortcodes you can substitute in things for the current order automatically. Back in the old days we used to call this ‘Mail Merge’. It adds great flexibility to te emails you can write.

ShortCode Format

All Zonmaster shortcodes take the form of %%short_code%%. The shortcode is the whole thing – from the opening %% to the closing %%.

In some shortcodes – like %%review_link%% – you can enter in your own text. So, the shortcode looks like this: %%review_link:your text here%%. What that means is that after the shortcode name (in this case, review_link) there is a colon (:) and then you can write your own text. So you can have %%review_link:click here to leave a review%%. Try to avoid using punctuation inside your text (sorry about that. We’re working on it)

DO NOT style the text in a shortcode. i.e. DO NOT bold, italicize, color etc etc a shortcode tag.

Common Codes

Customer Name

To personalize your emails to the customer, Zonmaster offers a range of ‘buyer related’ shortcodes. For example, to use the buyers first name in a greeting you can write

Hi %%buyer_first_name%%

and in the resulting email that will come out as

Hi Bob

(assuming their name is Bob of course!)

Product Name

We always always always recommend that you use the %%product_nick%% shortcode when you want to include the name of what the customer ordered in an email. This way, if you’ve created a nickname (a shortened or different name for a product) it will substitute that.

Thank you for buying %%product_nick%%

Will result in

Thank you for buying World’s Best Widget

Store Logo

If you uploaded your store logo to your Amazon Store’s settings page on Zonmaster then you can include that in any email by using %%store_logo_small% (or medium or full).

Thanks again!

Bob from My Store


Will result in

Thanks again!

Bob from My Store

All Zonmaster ShortCodes

You can find a full list here (always available under the ‘Emails’ menu as ‘Email Variables Help‘)

Instruction News

Finally! A/B Testing arrives to ZonMaster

I know, I know! You’ve been asking for a way to do split testing for some time! Finally we have the first stage of our solution in place.

What It Is

You can set a template to go out to all orders or to odd numbered orders or even numbered orders. Amazon pretty much splits these order numbers 50/50 and we’ve done a lot of testing – this does seem to be a good way to do the splitting. By sending one template to odd numbered orders and another to even numbered orders you can see which is more effective.

Split testing (also referred to as A/B testing or multivariate testing) is a method of conducting controlled, randomized experiments with the goal of improving a website metric, such as clicks, form completions, or purchases. Incoming traffic to the website is distributed between the original (control) and the different variations without any of the visitors knowing that they are part of an experiment. The tester waits for a statistically significant difference in behavior to emerge. The results from each variation are compared to determine which version showed the greatest improvement.

How To Use It

What we recommend is to set up two almost identical templates (you can duplicate a template by using the ‘Clone’ button when you’re viewing a template). Set one of the templates to be an ‘A’ template and the other to be a ‘B’ template.

Then change something like the subject line. Changing the subject line in one template and leaving the other alone will, then looking at the open rates, will let you see which subject line is more affective.

Or leave the subject line and change the call to action in the content of the email.

Change only 1 thing between emails – otherwise you don’t know what caused the difference results!

Where to set it

The ‘A/B Selector’ is available while editing a template.

Instruction News

Mastering the Block – Part 2…automated

As you know a lot of people are reeling from Amazon’s changing of the rules about allowing customers to opt out of emails from sellers. Some people think that this means that you can no longer contact customers. This is not true. If you try to contact a customer Amazon will not deliver the message and will inform you that the customer has opt-ed out. They then expect you to not try to contact the customer via regular methods again.

A couple days ago (3 days after the new policy from Amazon) ZonMaster implemented the bulk blocking tool.

Now we announce another method that might be easier for you: setting up and automated rule in your email to simply forward Amazon’s notification email to us. We’ll do all the rest.

When you log into your ZonMaster account now, on the dashboard in the lower right you’ll see an ‘Additional Info’ box. In there will be a cryptic long email address. This is your personalized email address for forwarding Amazon emails. Do NOT use this address to try and communicate with ZonMaster as it is not human monitored.

In most mail systems you’ll need to verify an email address to forward to. We’ll discuss that below.

All mail systems are different, but, in general here are the steps you need to follow:

  1. Log into ZonMaster and get your personalized email address
  2. Log into your email client (example: Gmail)
  3. Set up a rule. We suggest something like (again, this is how you would do it on Gmail)
    1. Match on subject CONTAINING ‘Your message to a buyer could not be delivered’ or has the words ‘buyer has opted out of unsolicited messages’
    2. We also suggest ‘archiving’ the messages so that they don’t appear in your inbox (or notify you on your phone).
    3. Forward message to your a new address
      1. In Gmail you’ll be taken to a screen to add the new address. Enter your personalized email address from the ZonMaster dashboard. We’ll get notification and email you back a code to authorize
  4. Apply to existing emails
  5. Sit back…we’ll do the blocking and blacklisting for you

It’s early days for this system. If you experience any difficulties in setting this up send us an email via the Contact Us form and we’ll do our best to walk you through it.

Instruction Updates

Receive instant SMS/Email Alerts on Negative Feedback and Reviews

You know, I’ve said it before and I’ll say it again – our customers are the best source of ideas for new features!

This one came directly from a group of you that wanted a better way to hear about negative seller feedback and reviews. So we came up with this one: how about we notify you instantly via email, Twitter or even SMS?

So we did it!

Great Amazon FBA Customer Service

We think that for any serious Amazon FBA Seller – indeed for anyone serious about business – customer service is really important. Here at ZonMaster we treat it as priority #1 and I’m sure you do the same. Getting negative feedback from a customer is an opportunity to find out where you went wrong and to try and fix the situation. That’s why we think getting this notification as fast as possible is a good thing. Also, the faster you respond the better chance you have of rescuing the relationship with your customer. (Oh, did I just give a lesson on customer service?! Sorry!).

Anyway, now in ZonMaster you can configure notifications to be sent out on a store by store basis. Below I’ve got a video, but, I just want to make this point clear:

If you sell in Amazon US and Amazon EU (or India or wherever) you can (have to) configure these notification settings on a store by store basis inside ZonMaster. That means that notifications for a negative review in Europe can go to your European support team and the US ones go to your North American team.

Again, there is a video, but, the basics are

  • Log In To ZonMaster
  • Go To You Stores Page
  • Choose a Store
  • Edit the settings for Notifications. These are ‘inline editing’ fields, so just click on the values you want to change


Here’s a full video of making the changes

[youtube id=0vsCGaKat3Y]


[Tutorials] Configuring An Email Template

Creating Your First Template

Sometimes setting up your first email template can be a little confusing, what with all those options!
Here’s a little video where ZonMaster founder Phil Smy walks you through configuring a basic email template.

We take you through all the settings – from when the email template will get triggered, to stop settings – like if the customer has already left you a review on Amazon.

Video not showing? Click here to see it on YouTube.

[arve url=””]


FBA Startup Checklist

So you want to get started selling on Amazon?

Here’s a quick checklist to get you going!

Research Products

  • Start immediately with Retail Arbitrage and/or Online Arbitrage
  • Scan and Find Items Under 100k Rank w/ Good Ratings
  • Focus on a 50-100% Return on Investment (ROI)
  • Purchase 30 Items and Send 1st Shipment

Setting Up Your Account

  • Create Seller Basic or Pro Account
    • choices are ‘basic’ and ‘pro’
      • Basic:
        • charged $1/sale
      • Pro
        • $40/month
        • Access to Amazon Seller App
        • General Liability Insurance
  • Treat it like a business
    • Set an operating budget
    • Open a separate bank account to be used just for Amazon
    • Keep your Amazon and personal money separate
    • Get a sellers permit and register business if needed/desired
      • Use Google or contact a CPA
    • Filing System for Receipts
      • If you treat it like a separate business you can use these receipts on your taxes in most places
  • Open account for Customer Contact

Getting Ready to Ship To Amazon

  • Printer and Shipping/Item Labels (Dymo Labelwriter is best)
  • USB Barcode Scanner-Shipping Scale
  • Label Remover and cleaner (like Goo Gone)
  • Boxes and Tape