Categories
Instruction

Amazon Frustration Free Packaging – What you need to know

Shoppers are tired of having to use the strength of ten men to break into their online orders when they arrive. First impressions count, and the first impression of having to cut through wires and plastic to get to your purchase does not lead to a happy customer, or a 5 star review.

Luckily, Amazon has introduced a new service to cut down on this annoyance – Frustration Free Packaging. Let’s take a look at what it is and how you as an Amazon Seller can get in on the action.

FBA Frustration Free Packaging

The reasoning behind the frustration free packaging program is to provide something that protects the product, but is designed to be easy to open. It is designed as an e-commerce shipping solution.

The goal is to get to the point where the customer opens up the Amazon shipping box, perhaps opens an internal box for smaller items, and then can immediately use the product. This increases the customer experience, by decreasing the packaging wrestling.

It also reduces packaging waste.

How does it do that? Amazon’s Frustration Free Packaging (FFP) program uses mostly 100% recyclable materials.

Comparing old Amazon shipping with Frustration Free Packaging (FFP)

Other Packaging Options

You might not qualify for Amazon’s Frustration Free Packaging program. Or you might choose not to participate in the FFP. Either way, as an FBA seller, there are things you can take into account for your packaging.

1. Subscribe and Save

The perfect solution for consumables such as health and beauty items like shampoo and detergent. Also worth nothing that Zonmaster’s email template triggers can specifically target Subscribe and Save customers, so you can send them an email a few weeks after purchase to remind them. Customer’s also save money, and you get recurring income.

2. Small and Light

You can get lower fulfillment costs, and provide free shippin, if you sign up for Amazon’s Small and Light program. Enrollment is fairly simple (about 6 steps), and costs you nothing.

3. FBA Export

Helpful for those Amazon FBA Sellers who are selling internationally. Amazon FBA Export ships your products direct from US-based fulfillment centers to international companies, without you needing to list on all marketplaces.

Key Advantages of Amazon Special Fulfillment Programs

Amazon’s fulfillment programs come with some other benefits:

  • (Potentially) lower costs
  • Free Certification
  • Quick Approval

That being said, Amazon at the moment is retooling it’s Frustration Free Program (which is, ironically, frustrating) so we strongly recommend you look at the other options listed above.

If you customers have a better initial experience then you are going to get more positive reviews (as reviews are most commonly left within the first few days of getting a product. So you should see a bump in your Amazon product reviews and seller feedback.

Categories
Instruction

5 Tips to Stop Abandoned Carts

Nothing is more frustrating as an Amazon seller than the idea that people are adding your goods to the cart, but then not actually buying. This is called ‘abandoning’ the cart.

But, not all hope is lost! As sellers there are some things that can be done to increase this cart conversion rate!

Some estimates say the average eCommerce store loses 75% of their sales to digital cart abandonment. If you can decrease that number you can increase your profits.

So let’s look at how you can look further in cart metrics and also at some tips on how to increase that conversion rate and turn cart adds into cart sales.

Know Your Numbers

Amazon gives you a good tool for checking your conversion metrics. This is called the ‘Unit Session Percentage’ and you can find it inside of Seller Central. Let’s take a look at how you can get this info.

Unit Session Percentage

The percentage conversion metric indicating how many units were purchased relative to the number of people who viewed the product.

Amazon

After opening Seller Central, click on ‘Business Reports’ (under the ‘Reports’ tab). Go down to the ‘By ASIN’ category and choose the ‘Sales and Traffic’ or ‘Details Page’.

In the report you’ll see a breakdown of the unit session percentage for each of your products.

Once you know how to check that number you can make sure that any efforts you follow are having a positive impact.

1. Optimize Listings

You know your product better than anyone. That isn’t always a good think. ‘The curse of familiarity’ may mean that you aren’t highlighting the right features of your product for someone seeing it the first time. This can be a leading reason for cart abandonment – people are adding your product and then looking at the competition.

Here’s some things to be aware of:

  • Images
    • Are they bright, clear and easy to see?
    • Do you show your product from all angles?
    • Do you have an ‘instruction image’ that shows how to use your product?
    • Do you have a product video?
  • Title
    • Is it descriptive?
    • Does it highlight key elements?
  • Product Description
    • Do you address potential customer questions?
    • Do you highlight key advantages and uses in a conversational way?
  • Bullet points
    • Do you clearly state size/quantity/color etc?
    • Do you highlight distinguishing (from your competition) features?

These are just some of the areas to look into for you Amazon listing optimization!

2. Use Prime Shipping

People like free. And people like fast. Statistics (even independent surveys!) show that Amazon Prime members are much less likely to buy a product unless it has Prime shipping.

The Prime Shipping badge is now available even on Merchant Fufilled orders, so make sure your products are entered into the Prime program.

3. A+ Content and Amazon Stores

Amazon sellers should also take advantage of programs like Amazon’s A+ Content and Amazon Stores Brand Pages. Tools like these allow sellers to rise above other Amazon listings with beautiful, attractive templates that tell your business’s story and the journey of your products.

The more potential buyers know about you, the more likely they are to trust and believe in you. And buy from you.

4. Adjust Pricing

Pricing strategy is a very personal thing, and the studies and data unfortunately isn’t very decisive. Sometimes raising the price can increase conversion because people tend to trust ‘the best of the bunch’ – of which price is a determining factor. But of course people like cheap, so in your niche lowering your price just a little may have a dramatic impact.

Pricing is something you need to test. Luckily, Zonmaster’s Financial Analysis Tools let you enter in all your costs and keep track of profit and loss. Check them out now! They are included with all Zonmaster subscriptions (even the one for $6.99 a month!) and can be used from day one – even in your 15 day free trial.

5. More Product Reviews

It is a proven fact that customer’s feel more confident about a product when it has more positive reviews. Amazon may have a generous return policy that gets over some of the ‘fear of the unknown’, but nothing says ‘buy me’ like lots of positive reviews.

The easiest way to get more positive reviews is also the simplest: use Zonmaster’s Auto Review Request tool. With the flick of a switch Zonmaster will automatically use Amazon’s own review request capacoty to request reviews from your customers. You don’t need to worry about writing email templates either – Amazon will handle all of that, delivering to your customers an Amazon-approved email asking for a review.

New customers can try Zonmaster free for 15 days! Give it a try now by clicking the button below:

Categories
Instruction

The Metrics You Need To Know (Amazon FBA or MFN)

You can’t manage what you can’t measure.

Peter Drucker

When you sell on Amazon FBA sometimes the amount of data available is overwhelming (and confusing). In this article, we’ll try and give you a head’s up about 5 key metrics that you need to be aware of as you try and manage and build your Amazon Seller business – regardless of whether you sell on Amazon FBA or MFN (Merchant Fulfilled Network – ie you ship).

1. Overall Sales

Seems a bit obvious, but knowing how you are doing month-on-month is an invaluable insight.

Inside of Zonmaster, you can see month by month sales charts on your product page. You can also see returns and refunds!

To know exactly what’s going on with your Amazon seller account you need to check each SKU in detail individually. Look out for products with increasing or decreasing sales. 

Your products may naturally go up 10% or down 10% on any given day on Amazon – but check out the reasons for larger swings over 30 days. Make adjustments to your products based on how they are selling. Usually, a small price drop or even increase can boost the sales of your items. 

2. Number of Products

Once you optimize your listings, the easiest way to make more money on Amazon is simply to add more products.

If you go from 5 to 10 products you may more than double your sales if they are products often bought together. Also, you reduce your reliance on any single product! Continually research new products and develop new items so that when you build up the cash you can quickly get them into the Amazon marketplace.

3. Account Health

Each week, log in to Amazon Seller Central and check all of your key statistics for your account health.

Pay special attention to any yellow or red sections, and be sure to fix these immediately. Continual poor performance could result in your seller account being banned.

4. Seller Feedback Stats

Periodically review your overall seller feedback. Remove any negative reviews that relate to products. Inside Zonmaster you can quickly see your Seller Feedback history.

Seller Feedback chart inside Zonmaster

We recommend you try to remove any 4-star and below reviews to keep your account average high.

Tip: If a review mentions your product – or late delivery by Amazon – usually these can be removed from your account by Amazon. 

5. Review Stats

Just like Seller Feedback, the quantity and trend of customer reviews on your Amazon products will make a huge impact on your sales. Keep on top of this too inside Zonmaster.

Zonmaster’s Customer Review overview

If you think you’re not getting enough Amazon customer reviews with regards to sales, then we’ve found that a powerful way to get reviews is surprisingly easy: ask for them!

Using Zonmaster’s ‘Auto Review Request’ feature you can get us to do all the heavy lifting of asking customers for reviews using Amazon’s approved ‘Review Request’ functionality. The best part is you don’t even need to write an email template (or worry about the language!). Amazon will do it all. You can turn this on inside your ‘Store Settings’ area of Zonmaster.

Categories
Instruction

What is Amazon Brand Registry – and How to Set It Up

Amazon is the largest online marketplace today. With over 398 million products listed and more than 26 million transactions per day, it’s no wonder more and more business owners are selling their products on Amazon.

However, all is not rosy. Selling on Amazon has become increasingly difficult in recent years, with competition from cheap, low-quality counterfeits and unscrupulous resellers trying to make a profit from the arbitrage made selling your products.

For potential buyers of Fulfilled by Amazon (FBA) businesses, there is a real concern about buying a business that could easily be hijacked and copied, potentially losing the “buy box” and associated revenue. If you want to sell your private label business in the future, this concern can directly impact your ability to sell.

If you are a seller who makes and sells your own private label products on Amazon, you will need to sign up for Amazon’s updated trademark registry.

What does Amazon consider a “brand” and why should you care about Amazon’s brand registry?

To quote Amazon:

“The Amazon Brand Registry is available to sellers who make or sell their own branded products. Manufacturers can add their brand to the Amazon Brand Registry and register themselves as a brand owner. The goal of Amazon Brand Registry is to make it easier for sellers to manage their own brands and list their products on Amazon.”

Registering your brand proves that you own the products you sell; once approved, you get the added protection Amazon gives brands.

If you sell (or ever want to sell) your private label FBA business, registering your brand can help increase its value. When you buy, you’ll have the peace of mind that you’re buying an established and trusted brand that’s protected from hijackers and copycats.

To better understand the changes to Amazon’s brand registry and how it can benefit you as a seller, we need to take a closer look at the first version of the brand registry and some of the challenges sellers faced when using it.

Amazon Brand Registry 1.0 and its problems

Prior to the Amazon Brand Registry updates, a seller could register their private label relatively easily. Sellers simply had to prove ownership of the domain name for the brand and provide images of the product and packaging with the brand name. The idea was that trademark registration would help sellers protect their offerings and prevent copyright infringement by counterfeiters and resellers.

However, the first version of the registry did not provide the protection that sellers expected. The registry offered limited protection, and reporting infringements was a tedious and slow process.

To improve the customer experience and make it easier to find products, Amazon allows the same listing to be used by multiple sellers. Unscrupulous sellers would “hijack” listings and sell similar or counterfeit goods as if they were real by piggybacking on a legitimate product listing. Customers would buy products from an offer thinking it was the original brand and receive a non-genuine product.

In many cases, customers didn’t even realize the product was a fake until they tried to make a warranty claim. When they received poor customer service from the fake seller, they left a bad review for the original offering. Such reviews resulted in damage to the original brand’s reputation and goodwill with customers that the brand owner had invested time and money in building, and also negatively impacted Amazon’s trusted status as a platform that provides a great customer experience.

To make matters worse, the seller bore the burden of proof in reporting the infringement. It was up to the seller to prove that their branding and copyright had been infringed.

Another problem with these hijackers was that even if they got caught, it was too easy for them to open a new account and start over. They sold as many products as they could, and when they got “burned” (flagged and shut down by Amazon), they simply opened a new Amazon account and started over.

As a seller, you are also Amazon’s customer. If you can’t trust Amazon to protect your brand, the company knows you will churn. Fewer sellers hurt Amazon by impacting market share and opening the door for a competitor to throw their hat in the ring.

The updated brand registry system goes a long way toward fixing these issues and aims to improve the customer experience for sellers and consumers alike.

Amazon Brand Registry 2.0 Improvements

The updated brand registry – Amazon Brand Registry 2.0 – is a way for Amazon to show that it is focused on people who are serious about their brands and not selling junk products.

Amazon has made some significant improvements to the brand registry program since May 2017. While there will be ongoing updates, here are the major improvements to Amazon Brand Registry 2.0 so far:

  • The Amazon Brand Registry program now has its own user interface and login, separate from Seller Account Central.
  • The new interface has improved reporting tools to deal with counterfeit products and hijacked listings.
  • Sellers can access powerful new search tools to help them find products that infringe their copyright.
  • Amazon has a dedicated team to deal with reported infringements.

Amazon made these changes to meet its original business goals. As stated by Amazon CEO Jeff Bezos:

“We have three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: put the customer first. Invent. And be patient.”

Amazon’s primary goal is to put the customer experience first. Counterfeit products, hijacked offers and unauthorized resellers create a negative experience for customers. These negative experiences directly impact Amazon’s bottom line.

Let’s take a look at what these changes mean and how they improve both the customer and seller experience.

Dedicated user interface

The new brand registration has its own user interface and login that is separate from Amazon Seller Central. This new dashboard makes it much easier to track which brands you’ve registered, while also giving you a clean and dedicated interface to manage any copyright or trademark infringements.

Powerful search tools

Until now, you could only detect trademark infringement if someone managed to hijack your listing’s buy box or if you had a bad review from a customer who bought a counterfeit item.

With the new search tool, you can search for trademark infringement:

  • Product name
  • ASIN
  • Brand name
  • Even keywords and images!

With these tools, you can find potential trademark infringement directly from your trademark registration dashboard, reducing potential lost revenue from would-be hijackers.

A+ Content

Formerly known as enhanced branded content, A+ content gives sellers greater control over their storefront. You can create better product descriptions, titles, and product images to set your product detail page apart from the competition.

Improved reporting tools

In the past, you had to report a violation via a form buried deep in the bowels of Amazon Help documentation. Sellers now have the ability to report a violation directly from their brand registration dashboard, making it quick and easy to deal with counterfeit products and listing hijackers.

Dedicated team to handle reported violations.

Before the updates, you had to deal with hijackers and counterfeiters on Amazon Marketplace yourself. You had to send a takedown notification directly to the hijacker/counterfeiter or purchase the counterfeit product to register a complaint. Once you notified Amazon, it usually took a few days for the company to remove the offending listing.

This cumbersome process led to many sellers complaining that Amazon didn’t care about its sellers. Now Amazon is taking a more proactive approach and wants to help sellers deal with counterfeits more efficiently.

Amazon claims that complaints can be handled in as little as four hours by a dedicated team of 300 employees who handle all claims related to violations.

This should speed up and improve the process for reporting counterfeit products and make it harder for counterfeiters to hijack your offering.

What about abuse – what keeps a competitor or counterfeiter from reporting you to negatively impact your ranking? Well, there are a few safeguards that are required of reporters:

  • The complaint must be filed by the person/company filing the complaint and must include the following information: ASIN, email, name, rights asserted, etc.
  • The complainant must provide a statement confirming that he/she is duly authorized to act on behalf of the trademark that has been infringed.

If you are registered as a trademark, all of this information is already on file and it is easy to report infringement through your trademark registration dashboard. If a counterfeiter tries to play games to remove your listing, they should be able to present information they don’t have access to.

This new process is good news for sellers. Previously, complaints could take days or even weeks to process, resulting in lost sales and damage to the legitimate seller’s reputation.

Ongoing improvements and updates

There are many more “rumored” improvements. These include:

  • Unique Amazon URLs for your brand (e.g. amazon.com/my-brand).
  • Customizable product detail pages with more features and a new design
  • Ability to upload custom videos to your product page

All of these changes result in greater control for Amazon sellers over their private label and give them some of the much-needed protections sellers have been asking for, while improving the overall customer experience.

What you need to know to apply for Amazon’s brand registration program

Before you start registering your brand with Amazon, here’s a list of eligibility requirements. These have been taken directly from Amazon’s brand registration page for your convenience:

  • Registered Trademark.
    • This is your brand name that has a registered trademark ®. It can no longer be a pending trademark ™. Also, it must be a word mark and NOT a stylized, illustrated or design mark.
    • For USPTO marks, the drawing type of the mark must be the same as “4 – STANDARD CHARACTER MARK” or “1 – TYPESET WORD(S)/LETTER(S)/NUMBER(S)”.
    • If you would like to know more about the basics of trademark registration, here are a series of videos on the USPTO.GOV website.
  • Your “Government Registered Principal Trademark Registration” or serial number.
  • Images of the trademark’s logo.
  • Images of products and packaging that bear the trademarked brand name. If the product is not trademarked, the packaging must be trademarked.
  • A list of product categories (e.g., apparel, sporting goods, electronics) in which the brand will be listed.
  • A list of countries where the brand’s products are manufactured and distributed.

Once you have all the information in the list above, go to Amazon’s trademark registration page.

While many of the eligibility requirements are unchanged, there is one really important change to the Amazon Trademark Registry that will impact you as a private label seller.

Registered trademark Requirement

The biggest change to the trademark registry requirements is that private label sellers must now have a registered trademark for their brand in order to qualify. Because of this, if you were registered prior to April 30, 2017, you will need to re-enrol in the program, as your previously registered trademarks will not automatically transfer to the new system.

In the past, you could have a pending trademark and still register by using the Pending Trademarks ™ icon on your branding; however, this is no longer allowed. To be eligible for registration in Brand Registry 2.0, you must have an “Active Registered Trademark” ®. This requirement means that your trademark application must have already been approved and is currently listed as “active” before you submit your application to the Amazon Brand Registry.

If you have not filed a trademark application before attempting to register your trademark, there may be a delay of six to ten months before you can properly register your products on Amazon while you wait for your trademark to be approved.

Helpful tips for registering your brand’s trademark

When you submit your trademark registration application to Amazon, the trademark information you provide must exactly match what is registered in the U.S. Patent and Trade Office database, including capitalization. Any discrepancies will result in rejection of your trademark registration application and further delay your access to the protection that trademark registration with Amazon provides.

When applying for your trademark, you will be asked to provide a copy of the product being used in commerce (a picture of your product is fine). If you cannot provide a picture, your application for this class could be denied.

Trademark registration costs money, and the cost varies depending on how you go about it. Trademark application fees can range from $225 to $400, plus additional fees for additional classes you want to protect. If you use a trademark attorney or a service like Trademark Engine, prices may be higher.

If you have multiple trademarks, the trademark registration process can get very expensive very quickly. Depending on your circumstances, registering a single “all-inclusive” trademark may be a better option than registering multiple independent trademarks.

Although Amazon does not charge to register your brand, they do require a trademark; the cost of trademark registration is a barrier to entry for some sellers.

Where you sell your products, either now or in the future, is a consideration when registering your trademark. If you only do business in the U.S., the U.S. Patent and Trademark Office (USPTO) will suffice. However, if you currently sell or intend to sell in Europe or internationally, then registration with the World Intellectual Property Organization (WIPO), which uses the “Madrid System,” may be more appropriate.

In either case, it is important to seek legal advice on what is right for you and your business. Enforcing trademark rights internationally is a much more complicated issue and is beyond the scope of what is covered here.

Improve the value of your brand through Amazon’s trademark registry.

Amazon’s brand registry updates are a step in the right direction. They improve the shopping experience for customers by making it harder for counterfeit products to be sold on the Amazon platform, thereby restoring buyer confidence.

Amazon has listened to sellers’ concerns and made changes to improve the overall selling experience. By creating a team to handle complaints and make it easier for sellers to report infringing listings as well as decide who can sell their product, Amazon is giving power back to sellers.

While requiring a registered trademark is a pain and additional cost for many sellers, it should be viewed as a positive. Brand protection is important, and Amazon’s requirement serves to reinforce the need to brand your products. However, if you are testing a product or bootstrapping, it may not make sense to brand individual products due to the cost.

So if you want to protect your private label on Amazon, legitimize it in the eyes of consumers, and give yourself an edge over the competition, Amazon’s updated brand registry is the way to go.

Add to these changes all the exciting new features on the horizon for registered brands, and the future looks bright for sellers on Amazon.

If you’re planning to buy a private label FBA business, then you’ll have the peace of mind that brand registration will protect your new business from counterfeiters and imitators.
If you are an existing seller, brand registration can increase the value of your business if you plan to sell. Build your own online selling empire and protect it with Amazon brand registration.

Brands Inside Zonmaster

With Zonmaster’s powerful autoresponder and auto-review requestor tools, you can target emails and Amazon review requests to specific brands. In the case of emails, you can also include branding images and brand-specific information inside the emails.

Check out Zonmaster today for more details and start your 15-day free trial now.

Categories
Instruction

Selling on Amazon Renewed

How to Sell Certified Refurbished Products on Amazon Renewed

This guide will walk you through what Amazon Renewed is, how to get started, what is required of you as a seller, and how to successfully sell certified refurbished products.

What is Amazon Renewed?

There are three different types of products that you can sell on Amazon Renewed:

Refurbished: Products that are probably used and that the customer has either returned because they were defective or because they no longer wanted.

Preserved: Products that are likely used, but were in better condition than a refurbished product when they were returned.

Open packaging: products whose packaging has been opened but the actual product has not been used.

Qualified Amazon Renewed sellers have these devices professionally inspected, tested, and cleaned to keep them looking and working like new before repackaging and reselling them.

And with the program’s guarantee, buyers can rest assured that products purchased through Amazon Renewed will work like new – as promised.

What Certified Refurbished Products can you sell online through Amazon Renewed?

Amazon Renewed is a program that enables products that cannot be sold as “new” (but are in good enough condition to meet Amazon and consumer standards) to reach the Amazon marketplace.

Sellers can sell reconditioned, used, and open products in these categories:

  • Auto parts
  • Cameras
  • Headphones & audio
  • domestic appliances
  • Tools for household and industry
  • Kitchen appliances
  • Laptops and computers
  • Musical instruments
  • Outdoor & sport
  • Office equipment
  • Smartphones
  • Tablets
  • Televisions
  • Video game consoles
  • Clocks

How to Sell Refurbished Products on Amazon Renewed

1. Register to become an Amazon seller

In order to sell certified refurbished, used and open products on Amazon Renewed, you must first be a registered seller on Amazon.

If this is your first time selling on Amazon, you can sign up as a seller by going to Amazon Seller Central and creating a new account.

2. Find product opportunities

Since you need to prove to Amazon that you have enough inventory before you can sell on Amazon Renewed, it is important that you first find the item that you want to sell.

Of course, you don’t want to just buy anything. Similar to any other method of selling on Amazon, you need to know what is actually in demand and what kind of competition to expect.

Look for products that meet the following criteria:

High demand and little competition. The product should sell hundreds – if not thousands – of units per month without many other sellers in the niche active.

It is not sold by Amazon or a private label seller. Make sure the product you are interested in is not competing directly with Amazon. Also, avoid items that are sold under a third-party private label. You will also not be able to sell through these listings.

Make sure you can make the price of the product competitive. Your price should be within 2% of the current buy box price of the product. Anything on top makes it a lot harder to sell your product.

3. Procure products

Once you know which products are in high demand and have little competition, you need to source those products.

Fortunately, there are a few different ways you can get hold of such products:

Liquidation Companies: Some third-party companies buy excess goods from manufacturers, do the remanufacturing themselves, and then sell those goods to distributors and retailers like you.

Manufacturers: Some manufacturers sell remanufactured goods directly to third-party suppliers and retailers.

Alibaba: If you’re already a fan of the private label process, then you probably won’t be surprised to find that Alibaba certified refurbished merchandise is also available for wholesale.

4. Apply and qualify to sell on Amazon Renewed

Now that you know what you will be selling and where you will be getting these products from, you must apply and qualify to sell on Amazon Renewed.

These are the requirements you must meet in order to sell on Amazon Renewed:

  1. You must be able to provide invoices showing that you have met Amazon’s minimum order quantity: you must either purchase $ 50,000 in qualifying remanufactured products or at least 500 remanufactured units within 90 days of submitting your claim. Additionally, items with a retail price of $ 15 or less will not count towards the 500 remanufactured devices. However, the program allows you to blank out either the required quantity or the required dollar amount on your bills. That means you can include low priced products. However, this only applies if you choose to submit invoices with dollar amounts instead of quantities.
  2. If you are an existing seller on Amazon, you must maintain an order error rate (ODR) of 0.8% or less in the last 90 days.
  3. Your company must provide a minimum 90-day warranty on all of its Certified Refurbished products.
    1. If you want to list remanufactured products with no manufacturer warranty, you will need to obtain approval. To do this, you must submit at least eight images of a sample device so that Amazon can perform a product and packaging review. You need to show them the box the product came in, the inner packaging and padding, a top and bottom view of the product, and pictures of all four sides of the item.
  4. If you’ve decided to sell remanufactured Apple products, you’ll need to get approval first. And to get approval, you’ll need to submit invoices to Amazon for a total of $ 2.5 million for refurbished Apple products dated to the past 90 days.
5. Start selling and grow your business

Once you are through the application process, you can start listing all of your certified reconditioned, used and open products, as well as adding offers to existing pages.

Why should you sell refurbished products on Amazon Renewed?

Selling certified, refurbished products on Amazon Renewed offers a number of benefits.

Take part in an exclusive program and avoid competition

Not everyone can sell certified refurbished products on Amazon. Only sellers who meet Amazon’s criteria and are able to consistently sell as good as new products are allowed to sell on Amazon Renewed. That means that there is a huge chance of success for the few who are accepted.

Sell ​​to millions of loyal Amazon customers

Enjoy a high level of customer trust due to the strict customer satisfaction targets that Amazon has set for measuring seller performance. Not to mention that Amazon’s US marketplace alone has more than 2 billion visitors each month, with conversion rates in the double digits.

Use the proven e-commerce solutions from Amazon

Amazon’s sales tools and fulfilment capabilities enable you to sell as-new products to customers in Amazon’s global marketplaces.

Just grow your business

This sales method complements practices that you may already be using in your company, such as wholesale and private label. By adding Amazon Renewed to your current business model, you can increase both your overall sales and your brand.

Tips for increasing sales with Amazon Renewed

In addition, these tips will help you succeed with the Amazon Renewed program:

  • Price your products at least 20% lower than the “new” price and within 2% of the “used” Buy Box price.
  • Add at least 15 stock keeping units (SKUs) to get started.
  • Offer “Best Deals” for your refurbished, used and open products.
  • Use Amazon’s Sponsored Products advertising program to direct traffic to your newly created certified refurbished ASINs (Amazon Standard Identification Numbers).
  • Amazon recommends that you consider both manual and automatic campaigns. However, for manual campaigns, it is best to use broad keywords to drive initial traffic to an ASIN.

How Zonmaster Can Help

If you do opt to try Amazon Renewed don’t forget that Zonmaster can offer you the same exciting tools – autoresponders, auto review requestors, sales statistics and more – for Amazon Renewed as well as your usual Amazon FBA/FBM sales!

Get started with Amazon Renewed today!

So, if you’re looking to start selling on Amazon or expand your existing Amazon business, Amazon Renewed is a great opportunity.

Categories
Instruction

[Amazon Basics] What is an ASIN number?

Amazon ASIN: What is an ASIN number?

Amazon uses ASINs to manage its ever-growing catalog of products. These unique product identifiers are an important part of Amazon’s sales policies because they help buyers find the items they want. If they are not used correctly, Amazon sellers can violate the terms of sale and even lose their eligibility for the marketplace.

To make sure you can list and sell your items on Amazon, learn what Amazon ASIN numbers are, why they’re important, and how to use them to find and identify your product listings in this article.

What is an ASIN number?

ASIN stands for Amazon Standard Identification Number. It is a 10-digit alphanumeric unique identifier assigned by Amazon.com and its partners. It is primarily used for product identification within the product catalog. For books, the ASIN is identical to the ISBN number.

ASINs are only guaranteed to be unique within a marketplace. Thus, different national Amazon sites may use different ASINs for the same product.

Why the Amazon ASIN is important for Amazon and its sellers

An Amazon ASIN is important to both Amazon and its sellers because an ASIN is used to reference catalog data, track inventory for products, and index catalog pages for searching and browsing.

The ASIN number is the basis for Amazon’s product catalog structure, which in turn provides buyers with advanced search options, such as browsing multiple categories. Buyers can even enter a product description or the ASIN number in the search box to find the exact item they are looking for. Using a product’s ASIN, Amazon delivers accurate and relevant product searches every time.

It is therefore important that sellers identify and use the correct ASIN identifier for their products. Otherwise, Amazon will not be able to organize and search your products for customers. So if you want to list a product on Amazon, you need to match your product to an existing ASIN number or create a new one.

How to find your Amazon ASIN number

You can find an Amazon ASIN number for your product in several places: in the product’s web address, in the product details, or using an ASIN search software tool.

The fastest way is to search for the product you want to sell in your browser’s address bar. The Amazon ASIN will be after the product name and “dp” as highlighted below.

The second place you can find the ASIN is in the product details on Amazon.com, near the bottom of the product page.

Sellers can also use software tools like Synccentric to look up ASIN numbers. If you have thousands of products, you don’t want to look up web addresses for each item individually. Instead, you can use an online tool to do a bulk upload of your product identifiers that will return each ASIN number.

Of course, these types of tools cost something. Whether you need one depends on how many items you have and how often you list new products on Amazon.

Note that it is illegal to create a new ASIN for a product that already exists on Amazon. This may result in your selling privileges being temporarily suspended or permanently removed. It is important to check if your item already exists on Amazon!

Product Variations Policy

When searching and adding ASIN numbers, Amazon sellers often deal with product variations or parent-child relationships. Variations allow buyers to compare and purchase products based on different attributes such as size, color, or other features. Here’s what variations might look like for an Amazon shopper:

There will be a parent ASIN number for these products. However, Amazon has several rules about how variations should be listed. There are also several prohibited practices to prevent sellers from abusing variations and fundamentally altering children’s products and their relationship to their parent ASIN number.

Read more about the Amazon Variation Relationships policy.

Adding unique Amazon ASINs: Using GTINs, UPCs, ISBNS, and EANs

When you add a new item to Amazon, sellers must create a new ASIN to add it to the Amazon catalog. Manufacturers often need to add new ASINs for their products.

To create a new ASIN, Amazon provides an “Add Product” tool. Once your product page is set up, you can sell your items. (Note that other sellers can also use this ASIN number to sell the same items.)

When creating a new ASIN, you will need to know the GTINs (Global Trade Item Numbers) of your products. The most commonly used GTINs are UPCs, ISBNs, and EANs. These types of product codes are usually located near the barcode on your product’s packaging. Amazon uses these universal product identifiers to create and customize its own unique ASIN codes.

  • ISBN (International Standard Book Number): 10 digits or 13 digits.
  • UPC (Universal Product Code): 12 digits
  • EAN (European Article Number): 13 digits
  • GTIN-14 (Global Trade Item Number): 14 digits

If you don’t know your GTIN yet, you can ask the manufacturer of your product for it. However, if you manufactured the item yourself, you will need to register your product through GS1 US for UPCs or the US ISBN Agency for ISBNs (for US sellers).

Limit for creating an ASIN

Amazon limits the number of new listings sellers can create based on sales history, listing creation history, and other factors. As you increase your sales, your capacity to create new listings also increases. Amazon suggests prioritizing the products you list to quickly increase your sales.

Read more about Amazon’s limits on ASIN creation.

Creating a new Amazon ASIN indicates low competition.

Amazon continues to expand its extensive product catalog into hundreds of categories. However, this also means that Amazon has become an extremely competitive marketplace for sales.

If you need to create a new Amazon ASIN for your product, this is an indication that you are the only seller for that product. You then don’t have to compete with other direct sellers. This is a great strategy to help you win the Amazon Buy Box, which is a sure way to increase sales.

If you want to offer new products on Amazon, you should pay attention to how competitive this item is. Are there already several sellers offering it, or are you creating a new ASIN for it?

What to do next

Identifying your Amazon ASIN number is the first step in listing your products on Amazon. It’s important that you understand the process for customizing or creating your ASIN so that your items are searchable by customers.

Categories
Instruction News

Using Amazon’s ‘Request a Review’ Automatically with ZonMaster

Amazon’s Big Change

Not so long ago Amazon began rolling out a new feature in Seller Central – a button that let’s you ‘Request a Review’ for an order.

The button appears on your orders page inside Seller Central.

When you click this button and the button on the following page, Amazon will send an email to the buyer asking them to review their purchase.

That’s nice. Because finally, we have an accepted, Amazon-provided, way to ask buyers for a review.

That’s the good news. The bad news is that it is 3 clicks PER ORDER (1 to select the order, 1 to click ‘Request a Review’ and 1 to click the ‘Are you sure?’ button). If you sell a lot, which is everyone’s goal, then that is a lot of clicking and time wasted.

That is why ZonMaster is happy to announce a fully automated way of requesting these reviews, and it couldn’t be simpler.

How to Configure Automatic Review Requests

1) Log in to Zonmaster

2) Go to your Store Settings page (under the settings menu)

3) Enable the ‘Request Reviews’ switch

That’s it. Zonmaster will then automatically request reviews for you using Amazon’s new feature.

You might see this:

That means you haven’t given us the necessary permissions to access your Seller Central. Click the button and follow the instructions.

What You Need to Know

1) You have NO CONTROL over the content of the email Amazon sends. The good news is that it means they will send it in the right language for your order.

2) Reviews can only be requested from orders DELIVERED between 4 and 30 days ago (this is also an Amazon restriction)

At the moment ZonMaster offers no further filtering or configuring of who these requests go to, but that will change in the coming weeks. We wanted to get this feature out to you as soon as possible.

3) Review Requests count as emails. If your ZonMaster plan lets you send 500 emails that means 500 emails OR Review Requests. You will see them displayed on your dashboard in a different colour on your Monthly Send progress bar.

4) Stop sending Review Request emails of your own. Amazon rolled this feature out so they would have some control over the requesting process. This means you should stop sending any emails to buyers whose primary purpose was to request a review. Emails should only go out if they contain additional relevant information about the products the buyer bought. This has not changed. Amazon has been saying this for years, but now they are enforcing it by suspending email priveledges from sellers they think are simply asking for reviews.

5) Review Requests will not go to Refunded or Returned orders.

We hope you’re as excited about this new feature as we are. It will save you TONS of time and get you a lot more reviews, all while staying in Amazon’s good books. It’s a win win!

Categories
Instruction Updates

New Customer Filter – Subscribe & Save

We’ve added a new way to filter (or target, depends on your point of view!) customers.

Subscribe & Save

This filter is found at the bottom of the ‘Stop On…?’ dropdown in the ‘Exclude’ section while editing an Email Template.

Remember this is an EXCLUDE not include function so this is what they do:

1)  ‘Is Subscribe & Save Customer’ means: this email will NOT go to S&S Customers

2) ‘Is Not Subscribe & Save Customer’ means: this email will ONLY go to S&S Customers

Perhaps a little backwards, but we didn’t want to clutter the interface with more options!

As always, this is a new feature so please give us your feedback on its effectiveness. And if you have any other suggestions for filters or other improvements we are always keen to hear them! Use our ‘Contact Us‘ page to get in touch.

Categories
FAQ Instruction

Getting Notified by Email and SMS When You’ve Got New Reviews and Feedback

On your store’s settings page, you can set up notifications that will tell you when reviews and or seller feedback have come in.

You can update some of these, and configure other settings, on your Amazon Store’s Settings page.

To get there go to the ‘Settings’ menu and select ‘Store Settings’ (or click here)

Then click on your store’s name.

The Settings

The optimal settings are these below:

You will get notified about negative Seller Feedback and products Reviews. Because Amazon is currently making it very difficult to match reviews to orders, we suggest setting the ‘notify on matched’ to ‘All’.

Then click on your email address or your SMS number (or Twitter name) and we will send you notifications.

Categories
FAQ Instruction

How to Edit the Settings of Your Amazon Store

When you signed up with Zonmaster you gave us your Amazon Seller info – Seller ID, MWS Auth Token, Send From email address etc.

You can update some of these, and configure other settings, on your Amazon Store’s Settings page.

To get there go to the ‘Settings’ menu and select ‘Store Settings’ (or click here)

Then click on your store’s name.

You’ll end up on a details page like this:

Editing Email Address

To edit your Send Email From Address click on it and a small popup window will appear where you can enter the new address.

PLEASE READ THE ‘About the ‘Send From’ Email Address’ section on that page before editing the address. If you change the email address to an email that is not authorized with Amazon your emails will be sent to Amazon but not to your customers and you will have credits removed from your Zonmaster account.

If your email address has not yet been verified by you with Zonmaster you can ‘resend’ the verification email to your address. The verification email will come from Amazon Web Services and you’ll have 24 hours in which to click the link.

Please note that it can take up to 30 minutes for the email to sync with us after you have verified it.

Refreshing the MWS Auth Token

Amazon expires the Auth Token once a year. They will send you an email warning you that it is coming to an end. When you renew the Auth Token the token MIGHT change, so please paste the new token into this page. Just like with the email address, you click on the Token text and a popup will appear. Once you have saved it a ‘Recheck’ button will appear and you MUST click on that to complete the update.