Phil Smy, a passionate software developer and tech entrepreneur with over 25 years of industry experience. Phil’s journey has taken him across diverse industries, from online gambling to kids toys, providing him with invaluable insights and expertise.
So now we are going to update our backend infrastructure! Unfortunately, to do this requires some downtime.
Downtime Scheduled for Monday June 14, 2021
During the downtime the site will be unavailable. We thank you for your patience and understanding!
The Purge
Zonmaster has been around for a long time! We are one of the oldest (and best, we like to think) 3rd Party Tools for Amazon Sellers. But, because of our age (we are 7 years old!) we have a lot of baggage in the storage area.
Please Note: If you are a current member of Zonmaster – either paid or still in your free trial – you have NOTHING to read about here. Your account will be unchanged, regardless of how much data we have of yours.
Accounts dormant for 6 months or more will be archived
This means that your data (customers, orders, products, etc) will be completely removed from our system.
We’ve changed our ‘Prebuilt Templates’. They were getting a bit old and tired, so we’ve given you whole new sets of them and redesigned the interface a little.
The Interface
Like before, you access the Prebuilt Templates from the Email Template Manager page. At the top of the page you have two choices ‘Create New Email Template’ or ‘Load Prebuilt Template’. You want to choose the latter.
You’ll be presented with a popup that lets you choose from our Prebuilt Templates. This is an ‘accordion’ (no polka music required!), broken down by the templates we offer. Right now we have:
Feedback Driver
This is one of our older templates. It’s been proven effective, so we left it!
Seller Feedback and Product Review Request
Available in 6 Languages
Asks for both Seller Feedback and a Product Review.
Seller Feedback Request
Available in 6 Languages
Asks for Seller Feedback only
Product Review Request
Available in 6 languages
Asks for Product Review only
We’ll be adding more templates shortly!
How To Use
Find the email template you wish to load.
Click ‘Load’
A copy of the template will appear in your Email Templates list
Edit the template to your needs.
Prebuilt Template loaded into your list
Once the template is loaded into your account you are free to edit it as you wish. We strongly urge you to edit the template to ensure that
It is targeting the proper products
By default Prebuilt Templates target ALL your products
It is targeting the proper marketplace(s)
By default Prebuilt Templates target ALL marketplaces (regardless of the language the template is in)
It has the right send settings for you
We will preset the template to what we think is a sensible timeframe, but you may wish to change that.
Edit these settings and save the template.
Preview it!
Do not enable any email template without first previewing it to see that it looks like you think it should.
Recently we’ve rolled out an update to the main Dashboard inside your Zonmaster account. We are always striving to give you more information faster and clearer and we think this update is a good step in that direction!
Order Information – Updated!
At the top of the dashboard you will find yours orders. Like before, we show you a bar chart of your orders by day for the selected time period (more on this later), which defaults to the last 30 days.
What’s been updated is we now show you those orders broken down by status – Unshipped, Shipped, Delivered, Returned and so on.
The advantage of seeing your orders like this is you can quickly see if there is a delay in shipping or delivery, or if you have a higher number of returns.
Top Tip:
On any chart you can click on legend labels to hide that element. For example, to hide ‘Delivered’ orders from the Orders table simply click on it.
Hide a category by clicking on a label (in this case, ‘Delivered’)
Emails – Updated!
We now give you two views on your Emails queue on the dashboard. The first – called By Date – is the usual breakdown of how many emails have been sent out, day by day, for the current period. We’ve also now broken those bars down into ‘per email template’ so you can see if there is change in what is normally going out.
The second view, accessed by clicking the ‘By Template’ tab at the top of the panel, shows you a pie chart with the breakdown of which templates have gone out over the selected period.
Review Requests – New!
Next to the Emails section is a day by day look at how many Amazon Review Requests Zonmaster has processed on your behalf.
Seller Feedback – New!
We have added a couple of charts so you can more quickly see your Seller Feedback. This previously was not shown on the Dashboard.
Now you can see the usual day by day breakdown of the Seller Feedback you’ve received, with the days broken down by the star rating.
If you click on the By Rating tab in that panel you can see the same time period, but showing you how many of each rating level you’ve received
Customer Reviews – Updated!
We’ve given the same update to the Customer Reviews panel. You can now see a day by day, broken down by review rating.
By clicking the By Rating you can see how many of each rating you’ve received.
Account Summary
We’ve kept our quick view chart that will show you the number of Orders, Returns, Emails, Reviews Requested, Positive and Negative Seller Feedback and Positive and Negative Customer Reviews, broken down by the last 7 days, 30 days, 90 days, 180 days and 1 year
Mail Queue
We have two tables that show you the emails sent in the last 24 hours, and the emails scheduled to be sent in the next 24 hours.
In these tables you can access the actual Mail Queue entry by clicking on the date. You can access the Email Template by clicking on the name of the message, and you can click on the Order Number to see the order details.
Seller Financial Stats
Finally, at the bottom of the dashboard we show you some quick financial stats on your Amazon Seller accounts – how many orders in the current month (month to date), how many units sold, what the total value of the Products sold is and what your average sale was.
Time Period – New!
At the top of the Dashboard is a new drop down menu that lets you change the time period that the dashboard shows you. You can choose the last 30, 60, 90, 180 or 365 days and all charts will update.
We hope you find these updates helpful in giving you more insights more quickly into your Amazon Seller data!
If you’re a professional Amazon Seller and not (for some crazy reason!) using Zonmaster, why not sign up today for your 15 day free trial – no credit card required. You get access to ALL our features, regardless of the plan you choose (yes, even the one that starts at $6.99 a month!)
Product inserts are seen as a low-cost marketing tactic, but are they just that or more?
Are they even effective at increasing sales, like Amazon’s URL shortener?
Should an Amazon seller use them?
This post answers all your questions about product descriptions and explains why you might be missing out if you’re not using them.
What is a Product Insert?
A Product Insert is anything – a business card, postcard, flyer or coaster(!) – that you put in the box with your product. Obviously they need to be IN the packaging, so if you are doing FBA you will need your suppliers to put them in there during the packaging process.
Product Inserts have a lot of good points in their favor – they can talk directly to the buyer about the good parts of your business and product.
Top 5 Reasons To Use Product Inserts
1) Earn More Reviews
It seems like a ‘chicken and egg’ situation – to sell more products you need reviews and to get reviews you need to sell more products.
At Zonmaster we say that the trick to getting more reviews is deceptively simple: ask for them! A simple printed card saying ‘Please leave us a Review’ will have a significant impact on your review count (as does sending an email via Zonmaster or using our Auto Review Request Tool!).
To ensure that you don’t run afoul of Amazon’s Terms of Service make sure that you in no way imply that you only want positive reviews.
2) Promote Your Other Products
Product Inserts are a great way to get your other products that you are selling on Amazon (you are selling more than one thing, right?) in front of more customers, without having to pay for advertising or clicks.
This is a great way to highlight slow-selling products, or related products. And your customer is much more likely to buy from you a second time. if you are careful you can even offer a discount (more on this later) to help you shift some of those slow sellers!
3) Customer Relationship Building
We all like to feel special, and maybe it seems obvious to you but customers like to be told ‘thank you’ and how important and valued they are.
To build the customer relationship (or any relationship, really) the first thing is to be open. Highlight that you are interested in hearing any complaints the customer might have. This also has the added benefit of somewhat deflecting any negative seller feedback.
Aside from a simple ‘please comment’ card, put other little surprises in the box. Customers love it.
4) Buyer Targeting
You already know what the customer is interested in – the just bought it! A great leveraging tool to use here is to include free samples of other products (if possible). As mentioned in point 2, related products will have a much smoother road to a purchase here.
5) Low Cost Marketing
Product Inserts, when compared to PPC and other channels, are a huge bargain. The hit rate is much higher and the knock on positives can’t be duplicated with just another online ad.
How To Stay on the Good Side of Amazon’s TOS
1) Promote the product, not your website
Amazon is all about keeping the customer. So do not include a ‘call to action’ on your printed materials either. Do NOT – EVER! – ask the customer to buy from your website.
2) Neutral Language for Reviews
Another big no-no in the eyes of Amazon is in any way asking for only positive reviews. Don’t say things like ‘if you love this product leave a review’.
That being said, it is a good practice to encourage buyers to contact you directly in case of questions or complaints so that their issue may be resolved and a negative review can be avoided.
3) Don’t Mention Reviews and Discounts in the same place
Don’t ever say this: ‘Leave us a review and get a 10% discount!’
Not unless you want to see Amazon go crazy.
What you can do is, preferably on the other side of the paper from where you ask for a review, have a ‘no strings attached’ coupon code.
4) Make Sure They See The Insert
If you’re going to go to the trouble of putting the insert in the box make sure they see it! Use bright colors!Or special paper. And use some imagination.
The next best thing to a product insert is to use the tools on Zonmaster! Our powerful email templating system lets you set up custom emails that can go out to just the right customers at just the right time. Or save yourself the trouble of writing emails let Zonmaster automatically trigger Amazon’s own Review Request feature!
When you are selling on Amazon it is vital to stay on top of your listings…for several reasons!
Listing hijacking – multiple offers being added to your listing – is a real problem for sellers, as is losing control of your own listing and having someone else change the title of your product. Not to mention the simple problem of knowing when you’ve lost the Buy Box.
Now Zonmaster has a new tool that helps you combat Hijacking, listing changes and helps you also keep on top of incoming reviews.
Sorry, this is a beast of a blog post covering a huge new feature. It’s a bit long!
The Zonmaster ASIN Monitor
To access the ASIN Monitor, go to the Products Manager by select ‘Products’ under Products menu.
The Zonmaster Products Manager Overview
In addition to the charts and labels at the top of the page you’ll see a listing of all your products.
We have added a small ‘bell’ icon in the rightmost column of your product listing. Clicking on that will open the settings panel for the ASIN Monitor for that product.
ASIN Monitor Settings panel
Here’s a list of what you can presently monitor
Reviews
You can choose to be notified of All Reviews, Positive Only or Negative Only.
Please note that this settings REPLACES the preview review monitoring you could configure in Zonmaster.
Hijack
One of the most serious issues facing Amazon Sellers is losing control of their listing. With this setting you can be informed when the number of offers on a listing changes at all, Increases or Decreases.
Buy Box
Be alerted as soon as your Buy Box status changes – either you gain it or lose it!
Title
Be alerted as soon as Zonmaster detects your title has changed!
Description
Be alerted as soon as Zonmaster detects your product description – including brand – has changed!
Image
Be alerted as soon as Zonmaster detects your main image has changed on a listing.
Price
Be alerted as soon as Zonmaster detects your price has changed either above or below the level you have specified.
Dimensions
Be alerted as soon as Zonmaster detects either your item dimensions or packaging dimensions have changed.
Category
Be alerted as soon as Zonmaster detects the main category (or categories in some cases) has changed on your listing.
Best Seller Ranking – Coming Soon
This is coming soon, but you’ll be alerted whenever your BSR changes beyond a certain threshold.
Bulk Settings
If you want to see the same ASIN Monitor settings on multiple products the easiest thing to do is use the Bulk Monitoring tool. Select the rows you want to affect and use the select dropdown to choose Bulk Monitoring
You’ll be presented with the same ASIN Monitor Settings box as described above, but it will just apply to multiple items.
Be Aware: It will create multiple ASIN Monitors!
Marketplace Support
Like pretty much everything in Zonmaster, all of these features are available in ALL MARKETPLACES. You will be alerted individually on a marketplace by marketplace basis. So if your product is listed across Europe but only changed in – for example – Germany and Italy – you will get 2 emails, notifying you of those changes.
ASIN Monitor Limits
You know we at Zonmaster like to give you the most for the least! But ASIN Monitoring is an expensive and time consuming process, even for the poor bytes inside our servers. So we are setting some limits.
Note that these are limits on ASIN monitors, not Marketplace limits. So if you monitor a product that has the same ASIN across all marketplaces that is just one ASIN Monitor.
Here are current limits.
Mini Plan
10 ASIN Monitors
Mini Plan + Attachments
10 ASIN Monitors
Basic Plan
50 ASIN Monitors
Power Plan
100 ASIN Monitors
Zonmaster Plan
500 ASIN Monitors
If you need more monitors but not more Emails or Review Requests please let us know.
Notification Settings
In addition to the settings about WHAT to monitor, you need to be able to set HOW you are monitored, right?!
To do that, pop over to our (new) Account Settings area and go to the Notifications selection (or click this link here)
Here you can control individual email settings.
The reason you need this? Because now you can have multiple notification email recipients WITHOUT having to add multiple Zonmaster users.
So you can have Email1 get the notifications about Seller Feedback and User 2 get emails about Hijacks, etc.
Adding More Email Recipients
On the right hand side of the Notification Settings are you’ll see a place where you can add additional Email Receipients.
Once added, each of these Recipients will have the same set of possible settings, individually customizable!
We’re pretty proud here at Zonmaster of this new feature.
As always, it is available on ALL PLANS at ALL LEVELS (given the limits set out above). So start your free trial today and level up your Amazon Seller power!
Starting your own FBA business can seem like a pretty big mountain to climb. After all, Amazon is such a big company and there are so many components to making it work.
To get started, there are a few things you need to know. To make the transition to your business as smooth as possible, we’ve put together an easy-to-follow guide to help you with everything you need to do to succeed.
If you are ready to start making some money through your FBA business, read on…
1. Invest in Supplemental Programming
Since all business must be conducted online, it is in your best interest to invest in some complementary programs. These programs will help you get up to speed and make it much easier for you to succeed.
FBA businesses require a lot of research in order to be done correctly. You can read this blog post to see how certain keyword programs and online search tools are geared toward helping your business stand out among the competition and thrive as an FBA.
Although some of these investments may seem large at first, we guarantee that they will save you a lot of time and give you a faster income than if you tried to do it all yourself.
2. Choose a Niche
Then choose a niche market or a product you specialize in. When it comes to FBA, buy a large amount of one product rather than a small amount of many products. This will save you time and money.
If you choose a niche early on, you can develop a brand voice and create a reputable online store that you can use to build trusting relationships with repeat customers. Do your research and make sure this niche is right for you, then commit to making the most of it.
3. Know Your Market
Along with having a defined niche, you also need to do some thorough research on the market you will be selling to.
Just as it is important to know your customers in an in-person business, it is also very important that you know how your customers work in an online setting. You can figure this out by doing research about the products you are selling as well as who is most likely to buy them.
This will also help you to prepare and know whether the market is trending in a good or bad direction. It is up to you to do this research, and it should be done well before you make any product purchases.
4. Keep in Contact With Amazon
At the end of the day, your FBA is a part of the Amazon Marketplace. You need to be available at all times to communicate with representatives in case there are any issues with your products or store.
The faster you are available to solve a problem, the better you look in the eyes of Amazon. Do your best and be accountable for any issues, and you will be on your way to success in no time.
Conclusion
Starting out with an FBA business can be quite hectic if you don’t know where to start. We hope that this simple guide will give you a better idea of what to expect as you are starting out.
Follow the basic ideas listed in this guide, and you should be on your way to owning a successful FBA business in no time at all.
If you are going to sell on Amazon there is no better tool than Zonmaster to help you squeeze the most profit out of your experience. With industry-leading customer contact features as well as unlimited landing page generation, product and profit analysis and much more you can’t go wrong with Zonmaster. Zonmaster is available to FBA and MFN sellers in ALL Amazon marketplaces.
In July 2020, Amazon announced ASIN-level quantity limits for products stored in their fulfilment network. Amazon made this change to ensure that they could receive and store products for all sellers who use FBA. During the pandemic limits were even more restricted but now Amazon are replacing ASIN-level FBA quantity limits with FBA restock limits.
Restock limits are set per stock type based on your past and projected sales, so you can spread these limits across your ASINs. This gives you more flexibility because you’re not limited to quantity for a single product, but it still makes sense to only send inventory to FBA that will be sold in the near future – both because it limits your FBA replenishment limits for ASINs that sell faster and because you may incur long-term inventory fees.
Amazon Storage Types
Amazon Storage limits are applicable for four storage main types:
Standard-size
Oversize
Clothing
Footwear
Adjustments to the limits for the storage of dangerous goods (flammable goods and aerosols) are treated separately from other types of storage.
FBA Storage Limits
Storage limits are calculated using several factors including:
Your sales volume (including your sales’ seasonality periods)
Your historical IPI scores
Available fulfilment centre capacity
Sellers with consistently higher IPI scores will receive higher storage limits, adjusted for sales volume and available capacity. When setting limits for an upcoming quarter, Amazon considers both your recent sales volume and seasonal volume from the last year.
You can see which storage types your products are categorized as and how much cubic feet they occupy using the FBA Inventory Age page and the Inventory Age report. Utilisation includes your current inventory at Amazon and all incoming shipments, including your shipments in Working, In Transit and Receiving status.
What’s the difference between FBA restock limits and storage limits?
It is important to note that both FBA storage limits and FBA replenishment limits may apply to your account. Storage limits are based on volume, measured in cubic feet, and determine the capacity of the fill center you can use. Replenishment limits are based on units and determine how much inventory you can send to replenishment centers. Replenishment limits apply regardless of your IPI score.
For some products, your limiting factor may be storage limits, especially if you have one of more ASINs which are relatively bulky. For smaller products where storage limits aren’t an issue restock limits may be more important.
Don’t forget that you can see your current stock levels inside of Zonmaster on your product’s details page. Also, when we release our new monitoring and alerts feature in May, 2021, you’ll be able to get warnings about low stock levels.
We’ve uploaded a new video to our YouTube Channel that details the functions and features of our new Order Manager page.
You can see the video here:
For those of you who prefer to read we’ll try to summarize things here.
Accessing the Order Manager
To get to the order manager select Orders from the Orders menu at the top.
The order manager provides all your details for both Amazon and Merchant (FBA and MFN) fulfilled orders.
Search and Filter
You can search and filter on a variety of aspects:
Date Range
ASIN
SKU
Buyer Email
Shipment details like city, state, postal code or tracking number.
For date ranges you can search on a predefined set of ranges, or enter in exact dates.As we’ll see later, you can also set date ranges by click on our charts.
On top of the searching, you can also filter your data.You can filter by
Fulfilment Channel
Orders that used promotions
Orders that generated seller feedback
Limit by marketplace here, or by chart clicking.
Order status – from unshipped to delivered, or returned or refunded
Whether the buyer is a repeat buyer
If the order or buyer has been marked as Do Not Solicit
Whether the order has been sent emails, not been sent emails or is has an email waiting to go out.
Whether an order has or has not had a review requested via Amazon’s review request feature.
Whew that’s a lot of filters!
But there’s more!
You can also filter orders by clicking on the charts at the top of the page. These charts show your entire history that we have inside Zonmaster. If you want to see orders for a specific channel, you can click that channel in the Sales By Channel pie chart. You can also limit by month by clicking on the month is the sales bar charts. These two can be combined as well, or also combined with any filters you might have set in the filter section.
You can set any of these things, then click filter to update the table below.
Order Data
The order details we show here are
The marketplace
How the order was fulfilled
The purchase date
Some order info such as order id, how many items were purchases and what asins and skus were purchased. You can click on the Order ID to go to the order details page on Zonmaster, or, you can click on the little amazon logo to be taken to the order details page on Amazon. We show more info on our page I think
Order status icon. You can hover over this to get a little more info, or see the full info on the order page.
Basic location info of the shipment, like city and region or state or province, depending on country.
Quick summary of how many emails this order has been sent, if there is seller feedback from this order and whether a review request has been issued.
Select and Act on Orders
We also have a bunch of actions you can do on an order or orders if you select them. You select orders by clicking on the select box in the first column.If you select and order and go to the top of the select column you’ll see a dropdown. (you can also click on the box there to select or deselect all orders showing)
Send On Demand Email
You can see the first item after the selected order count is ‘Send Email’. Zonmaster finally gives you the ability to manually send an email template to an order.
If you choose the ‘Send Email’ option that dropdown a popup will appear.
Here you can choose what email template to send out. If you need to create a new template or want to edit an existing one you can click on the link in the green note at the bottom. If you choose a template from the dropdown the preview area will appear and you can see how to email will look to your buyer when they receive it.You’ll see that this is a good reason to give your email templates good names!
It’s important to note that the email WON’T go out if
the order or buyer is marked as DNS
the order has already received the email template before.
If you’re happy with it you can click continue to review, and then click send now to have the emails queued to be sent as soon as possible.
Other Actions
From the drop down you can also set orders as Do Not Solicit for Order. That means that no more emails will go out for the selected orders. If you choose Do Not Solicit for Buyer – previously called Blacklist on Zonmaster – that means that no more emails will go to that buyer, for this order or any future orders they may buy from you.If you select these you’ll see the status updated on the order row. It can of course be easily removed.
Custom DNS Upload Tool
If you have existing list of orders you want marked as DNS you can use our Custom DNS Upload tool which can be found under the Orders menu.You can paste in up to 1000 Amazon order ids, select the action you want – either DNS on the Order or DNS on the Buyer – and whether you are setting or removing the flags. Click submit and that’s it!
We hope you like the enhancements we’ve made to the Order Manager!
Zonmaster helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted.
You’ve done all the work – found the product, done the packaging, had it shipped to Amazon, got it listed, run some ads – and now people are actually coming to your product page on Amazon.
But what do they find? We’ve covered elsewhere ways to improve your overall listing quality, but in this article let’s dive into basic copywriting skills to make that product description the best it can be.
Reign in the Tech Speak
Yes, people want to know that your socks are the best at keeping them warm. No, people do not want to know the thickness of the thread used in making those socks.
Learn to distil down the technical details into what people want to know versus what facts and figures you have available.
Specs and Sizes
No, this does not contradict point #1! ?
Amazon gives you space to list 5 features of your products. Use ONE of those slots to explain the technical aspects of your product (if necessary).
Do not look at these tech specs as selling points, but purely informational and a great way to back up any claims you may make elsewhere in your listing.
Write to the Audience
We here at Zonmaster believe in the concept of creating a ‘customer sketch’ and using that to inform your marketing. So, pick who you want to buy your product and write your copy to that person!
Know what they want. Look at how your competition addresses the audience too. And look at reviews! Customers will tell you exactly what was good and bad about a product and often it will be a description of what they wish they’d known before buying.
Find Your USP
Your USP is your Unique Selling Proposition. Find a way to set your product apart from the competition. That can be key benefits or unique features.
Steve Jobs famously believed in selling experiences rather than products. That approach was Apple’s USP.
Keyword, Keyword, Keyword
Check our other article about finding keywords, but here let’s just say that it is vital that you weave the keywords that people are searching for into your descriptions.
We can’t say it enough: keyword research can make or break your Amazon selling experience.
Be Yourself, Be Honest
90% of customers have a pretty good BS meter. They know – and have probably heard before – any outlandish claims that you might make about your product. They won’t fall for it and forever they will lump you into the BS Artist category.
Treat people like you would want to be treated (why this one simple concept is so difficult for people to follow is beyond us!)
No product is infallible. Your customers will appreciate your honesty if you point out some things that your product WON’T do for them!
Call To Action
Without being overly spammy, urge your buyers to actually BUY! If your product is limited, tell them it’s limited. Tell them to buy 2 if it really will be out of stock for a month or so. Also, consider bundles. They motivate people.
At the end of your features list, make sure the customer knows that now is when they are supposed to buy.
If you are selling on Amazon you really should be using Zonmaster – the Leading AutoResponder Tool for Amazon Sellers. It’s much more than an autoresponder tool – it’s a customer contact system, a review, product and order manager as well. It even can track your true profits.
A special kind of joy is evoked when you win the Buy Box on a hot trending product on Amazon. It’s what all Amazon Sellers wish for. But how to spot a trend or a hot product?
Below we’re going to give you 6 good ways to get the jump on what’s hot.
Study Amazon’s Own ‘Best Seller’ Listings
Visit any Amazon website and click on ‘All’ in the top left. A drop will show you a bunch of categories PLUS, right at the top, will be ‘Best Sellers’.
Updated hourly, the Best Seller listings are a heirarchical list of what’s hot in all categories. You can even drill down a few levels to find a specific niche.
For example, you can start with ‘Clothing & Accessories’ and drill down in ‘Men’s Fashion’.
Amazon shows you the Top 100 items in any category.
Bonus Tip: This is also a great way to research when you want to break into a new region or marketplace.
Follow “New Releases” and “Movers & Shakers”
Just below ‘Best Sellers’ in the Trending section of the menu will be ‘New Releases’ and ‘Movers & Shakers’. Despite its name, ‘New Releases’ doesn’t just show you what is new on Amazon, it uses Amazon’s own A10 algorithm to identify which new and upcoming releases are also best-selling items.
‘Mover & Shakers’ will show you products that have had a recent significant upswing in sales.
Both sections can give you great insight into what is catching fire (hopefully not literally, as I am fairly sure that’s a violation of Amazon ToS!) in all categories.
Changes in Your Own Inventory
Sometimes we discount our own experiences in favor of thinking that other people have it figured out. But, this is not the case. You are sitting on top of one of the best indicators: what’s happening with your own sales and inventory on Amazon!
Understanding what is working and what isn’t on products that are already in your store can help you to decide what courses of action to take including building around the things you are having success with and improving on the things that you aren’t.
Inside of Zonmaster we are building out more and more financial tools to help you get a better view on what’s going on with your data. You can enter in your Cost of Goods (COGs) and landed costs and get a clear picture of your true profit. All of this can be done inside our ‘Profit Center’.
Monitor Your Niche’s Publications (and Websites)
Sellers of electronic products have access to dozens of great gadget and technology websites that discuss and review the most popular products throughout the year. Toy and game sellers can use various wish lists and message boards to find out what the hottest and rarest toys of the season are.
No matter what market you’re in, there are sure to be some great resources to add to your reading lists or watch lists. Facebook groups or Twitter lists can provide you with links to relevant articles in your field. Even sites like YouTube’s trending page can give you insights into products and Amazon market trends that influencers are talking about. Make it a habit to tap into the resources the internet has to offer so you can stay on top of niche trends.
Research Keywords
Looking at Amazon search trends can often provide valuable insight into what’s working for top sellers. Every now and then, it’s a good idea to simply search for the top keywords in your company’s field and see what comes up. Are the products that appear in the ads as top performers working well? What products are showing up organically on the first pages of search results?
Take notes on some competitors in your area and come back a few days later to look for changes in search rankings, sales rankings and reviews. This due diligence can help you determine which keywords are worth your advertising investment and what other trends you may be able to leverage to improve your profitability.
Monitor Reviews (on your products and others)
Take the time to delve into the review sections on the topics of interest. Products that generate lots of sales are also likely to generate lots of reviews. These reviews can tell you why the product in question is becoming popular. Is it a new innovation in the field? Is it something the buyer’s child has been asking for after seeing it on Tik Tok? Are there other products that have the same feature as this product that are also doing well on Amazon?
Negative reviews can also be helpful. Maybe you can see a recurring trend. Are buyers confused by the description of the product? Is there a way this product could be improved? Whether you’re planning to buy a private label product to compete with it, or you’re just brainstorming for your own product line, it’s very helpful to understand product strengths and weaknesses based on reviews.
Don’t forget that Zonmaster offers you a suite of tools to monitor your orders and products. And also (of course!) great tools to help you get reviews and feedback. And we support all Amazon marketplaces around the world. Start your free trial today!
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