Sell More on Amazon: How 15,000 Sellers Drive Half of Amazon’s 3P GMV

Did you know that out of the millions of sellers on Amazon, only a small fraction of them are responsible for driving a significant portion of the marketplace’s sales? According to research conducted by Marketplace Pulse, approximately 15,000 sellers in the United States alone received more than 100,000 orders in 2022, contributing to almost half of Amazon’s total sales.

The statistics further reveal that a total of 30,000 sellers achieved 50,000 or more orders during the same period, encompassing sellers who obtained at least 100,000 orders. It is important to note that these numbers do not include sellers from Amazon’s international marketplaces.

The Influence of Top Sellers on Amazon

Many of these top-selling sellers have been operating on the Amazon platform for five years or longer. Despite facing mounting competition, rising fees, and various challenges, these sellers have demonstrated resilience and perseverance. They have successfully built thriving businesses within the chaotic environment of Amazon’s marketplace.

Understanding the Power-Law Distribution

While millions of sellers participate in the Amazon marketplace, it adheres to a power-law distribution, where a small percentage of top sellers drive the majority of sales. This distribution pattern is the reason why approximately 240,000 sellers managed to secure a minimum of 1,000 orders. However, only 15,000 sellers achieved the remarkable feat of surpassing the 100,000 order threshold. Although this group may seem small in number, their collective impact accounts for nearly half of Amazon’s sales in the U.S., totaling over a billion orders in 2022.

Sell More on Amazon with Zonmaster

By incorporating seller tools like Zonmaster into your Amazon selling strategy, you can significantly enhance your visibility, reach a larger customer base, and ultimately sell more on Amazon. With the power-law distribution in mind, it is evident that the success of these top sellers is not solely due to chance but also the result of utilizing effective tools and optimizing their selling approach.

To unlock your full selling potential and drive more sales on Amazon, consider leveraging Zonmaster’s powerful features and resources. Take advantage of this opportunity to establish a thriving and profitable business within the competitive landscape of Amazon’s marketplace.

Please note that the information provided in this article is based on research conducted by Marketplace Pulse and accurate as of 2022.


Make Smarter Decisions With Better Data Visibility

Big Data, Not Just For Big Businesses

Big businesses aren’t the only ones making data-driven decisions.

With the advent of open APIs and SaaS platforms such as ZonMaster, Amazon merchants are now gaining access to information only dreamed about in years past.

In this post, we’ll look at how ZonMaster helps you to make more data-driven decisions. ZonMaster is the market leader in giving you access and visibility to your sales data.

Match Reviews and Orders

Consumers trust the Amazon marketplace for a number of reasons. Most notably, they count on the collective genius found within millions of unbiased product reviews. Unlike traditional offline shopping that relies on smooth sales tactics and the shopper’s “gut feeling,”, Inc. limits the buyer’s risk by aggregating word-of-mouth referrals (or critiques) for every imaginable item.

In a similar way, merchants can also gain valuable insight from product review data. Through our interaction with our users, we consistently find that sellers use product reviews for a variety of purposes, including:

  • Determining which products to source
  • Working on SEO for private-label product(s)
  • Monitoring the popularity of items in inventory
  • Improving product quality
  • Helping suppliers improve
  • Deciding when to drop an item

Although extremely useful to Amazon merchants, product review data has historically been challenging to synthesize. While shoppers often enjoy perusing dozens of reviews, sellers aren’t interested in manually tracking hundreds or thousands of reviews for each SKU.

ZonMaster simplifies the analysis of product reviews. We do the number crunching for you. You’ll be able to see important information, such as average review rating, number of recent positive and negative reviews and much more. Sign up today and get unlimited ASIN’s matched (well, all the ASIN’s you’re selling!). We don’t like restrictions.


Dangerous Amounts of Data!

With the level of data ZonMaster provides you, you’re going to do some serious damage…to your competitors!

In addition to the brief overview about (which is all the most other platforms give you!), we dive deeeeeep!


I mean, this is a bit silly! Here is a very condensed look at a page for an item. We’ll break it down into it’s component parts.


First we give you a break down of your current ranking in all applicable categories. And you stock levels.


Complete Sales History By Month (click to get a day by day break down!)


A list of all the orders for this item, regardless of marketplace they are sold in. (ZonMaster supports global Amazon, don’t cha know?!)


Finally all your reviews.

Review Matching Helps Measure Your Impact

Taking analytics one step further, ZonMaster “matches” your orders to reviews left on the Amazon marketplace. The net result is an actionable list of customer data. You’ll get order number, customer information, marketplace and rating. If you click through to the order you even see our patented Order Timeline.

Late Email

Telling you exactly when events happened – purchase, shipment, delivery, your emails… everything!

Make the Most of Amazon Feedback Data

If you’re looking for a way to make more data-driven decisions for your Amazon business, ZonMaster is the right tool for you. Users gain access to a wealth of knowledge, presented in an intuitive, action-oriented format.

Try ZonMaster today and engage more customers, stay ahead of shifting consumer preferences and grow your bottom line.


[Updates] Sales Breakdown By Channel

Just a quickie here.

We’ve added a pie chart (the tastiest of all the charts!) to your orders overview page that shows you which channels (i.e. Amazon site) your orders came from.

For some of you selling only on this might not be so interesting, but those of you with a more global (or international) view you might find some surprising numbers here!

sales-by-channelMultiple Markets

Did you know that if you use FBA (Fulfillment by Amazon) Amazon will AUTOMATICALLY list your product in markets in the same region? That means that items listed on (for example) will automatically show up on (Germany), (Italy), (Spain) and (France).

The seller who generated these stats knows it now, if they didn’t know it before. You can also see that France and Germany are actually placing more orders than the ‘home’ market of (in this case).

Like we always say, you can never have too much information when it comes to your sales!


We hope you find these chart interesting, and there’s more to come!

See there charts in YOUR ZonMaster account here:

As usual, these charts are available to all our users, regardless of plan level.



[Updates] Order Timelines

I won’t lie. We’re pretty excited about this one.

On EVERY order we’ve added a timeline so you can see what happened and when. This includes

  • Purchase Time
  • Shipping Time
  • Delivery Time
  • Estimated Delivery Time
  • Email Sends
  • Review Dates
  • Seller Feedback Dates

No other Amazon Seller tool gives you this much info, so easily accessible.

Order Timeline


Hovering over the title of any event will give you the specific timestamp for that event.

What Are the Advantages?

When you know this much data it’s easy to see how effective your email campaigns are being.

Also, you can find out if your emails are going out at the right time.

In the order below we can see that the first email (which was a shipment notification) actually got sent after the item was delivered. This is because as Amazon speeds up their shipment processing you’ll need to update your email template send times.

Late Email


Knowledge is Power

Ok, we’re data nerds, but still we strongly believe that you can’t improve if you don’t know what’s going on. With our recently enhancements to show more stats and charts we think we’re giving you the tools you need to optimize your business. We hope you agree.

As always, these tools are available on ALL our plans.


[Updates] Order Overview Graphs

More Stats On Orders

In the second of our releases that exposes more stats, this time we’ve got a graph that gives you an overview of your orders.

This graph can be found on the orders listing page:

Broken down by month, and going back as far as we have orders for your stores, we show you how many orders, number of items shipped and reviews you received. It looks something like this:

Order Totals


Hovering over any of the data points gives you a break down for that month’s stats.

Order Info 2

With this kind of information we hope that you can spot trends and hot items much easier.


[New Feature] Enhanced Sales Stats Graphs

We’re trying to expose more of the statistics we’re gathering to you, the seller. The latest one is more detailed sales stats for your items. Through a series of graphs we offer you greater insight into number of units shipped and returned, as well as reviews that items have received.

First, on the items listing page ( we give you an overview of the last 30 days of sales, and how your items have performed. It’ll look a little like this:


We show you levels only for items that sold in the last 30 days. If you hover over a bar you’ll see the details in the top left.

You can click on the bar and that will take you to the specific page for that item, where you’ll see another graph, breaking down that item’s sales by month for as long as we have data:


Hovering over the data points displays the info in the bottom left, showing you units shipped, returns and reviews for that month.

Finally, if you click on one of THOSE data points you’ll be taken to that month’s info, broken down by day:


Once again, hovering over a data point will show you that day’s stats: units shipped, returns and reviews. You can go backwards and forwards through the months by clicking on the ‘Previous Month’ and ‘Next Month’ links at the top of the graph.

We hope you find this information useful! Let us know.