New Search, Filter and Quick Stats for Orders

We’ve overhauled the orders listings page (here) to give you more power and more info.

New Search and Filter

More Fields

Now you can filter on more fields specifically, which lets us perform faster searches. We’ll break them down in a minute.

In addition, on relevant search fields, you can also filter your results even further.


Let’s cover the filters first, because they can apply to many fields.

Shipment Method
  1. FBA
  2. FBM (still debating whether to call this FBM or MFN. Amazon uses both!)

Pretty obvious here. We default to selecting both.

Additional Conditions
  1. with Promotions
  2. with Feedback

Additionally, you can ratchet down to only those orders that used a promotion, or have already given you SELLER FEEDBACK (note: not reviews)


Here you’ll see what marketplaces are relevant for you. If you only sell on then it will be the only thing in here.

NOTE: In this section (and in other subsections), choosing none is the same as choosing all.

Order Status
  1. Unshipped – Hasn’t left Amazon yet
  2. Shipped – on it’s way
  3. Delivered – has either been set to be delivered by the carrier (if we can track the carrier) or it has past the “Estimated Arrival Date” of the order
  4. Canceled – dammit!
  5. Returned – Customer as sent the item back to Amazon and it is back
  6. Refunded – Customer asked for their money back

We default to all except canceled.

NOTE: In this section (and in other subsections), choosing none is the same as choosing all.

  1. Repeat Buyer – they’ve placed more than 1 order with you
  2. Email Opt Out* – they have opted out from receiving Seller emails from Amazon
  3. Blacklist – you’ve set this customer to never receive another email from you.

*: For this to work you need to be forwarding your emails from Amazon to us. Please read this article about it.

NOTE: In this section (and in other subsections), choosing none is the same as choosing all.

Order Email
  1. has sent – you’ve sent them an email (via Zonmaster)
  2. none sent – you’ve not sent them an email (and nothing is queued)
  3. is queued – emails are scheduled to go out to this order

NOTE: In this section (and in other subsections), choosing none is the same as choosing all.

That covers the filters!


Search By Date

With Date Range selected in the first drop down, you are given a variety of options to choose from in the next drop down. Most, we hope, are self explanatory.  If you choose Exact Dates you are then given the choice to enter a date range. The format is YYYY-MM-DD.

NOTE: Filters can/are applied to date range searching

Order ID

You can enter all or part of an order number here. E.g “113-4137396-0344548” or just “0344548” (or any part).

NOTE: Filters ARE NOT applied to order id searching



NOTE: Date Range AND are applied to ASIN searching


Same as ASIN.  You need to enter an ENTIRE SKU.

NOTE: Date Range AND are applied to SKU searching

Buyer Name / Buyer Email

Enter all or part of the Buyer name or Amazon customer email address.

NOTE: Date Range AND are applied to SKU searching

Shipment Info
  1. Shipment Recipient Name – who the parcel was addressed to
  2. Shipment Address – first line of the address
  3. Shipment City
  4. Shipment STATE/Province
  5. Shipment Postal Code
  6. Shipment Country Code
  7. Shipment Tracking Number

You can enter all or part of any of the above info (depending on what you’ve selected from the drop down)

NOTE: Date Range AND are applied to Shipment Info searching


Quick Stats

We also give you some quick stats on the order

  1. How many emails sent
  2. Review Rating (- if no reviews yet)
  3. Seller Feedback Rating (- if no feedback yet)

NOTE: For Review Ratings to show you need to be matching reviews, which requires the Seller Central Integration. Please see here for more info


Associating Products to Email Templates – Include/Exclude!

Another new update to the website is a bit of a rewrite to how Products are associated to templates.

As a reminder, inside each email template you need to specify which of your products this template will be associated with, or say that it is for all your products.

We’ve now changed the functionality slightly.

Including Products

First, there is a new way of picking the products you want. Instead of the old picker there is a new dropdown that let’s you filter on ASIN, SKU or Product Title. Simply type any characters from the ASIN, SKU or Product Title into the dropdown and it will filter on those.

You can select all matches by clicking the [Select All] checkbox.

Excluding Products

Perhaps the biggest change is that now you can say which products you DON’T want the template to apply to. Sometimes you have 1000 items and want it to go to all except 2. Before that was a real pain in the butt. Now, hopefully not so much.

The same powerful ASIN, SKU and Product Title filtering is available here too.

Please Note: This is an either/or situation. You can either exclude products or include products. You cannot exclude some AND include some.

All Products

Finally, instead of the old switch you now select All Products from the same drop down menu.


More Information At A Glance – Email Templates

We are going through the website and making some updates! Yeah! Finally!

On the Email Templates listings page we’ve given you more direct visibility of some stats and also more direct access to some functions.

Quick Stats

Now right from the email listings you can see your 3 most important stats.

  1. Number of emails queued or sent – let’s you know if the template is going out!
  2. Number of emails queued – quick look at how many upcoming emails we’ve got for this template
  3. Open rate – what percentage of people are reading this?

As always, if your open rate is 0 for ALL your templates, even those with a lot of sends, then you most likely have a problem with your configuration and you should read this article on the support portal.

Quick Actions

I know. It’s a pain that we made you open the email template first, then click on things like “Show Sending Details” and especially “Edit”! So now you can do these things directly from the listings.

  1. Edit
  2. Preview
  3. Sending Details/Queue
  4. Duplicate

You STILL need to go into the template to:

  1. Force Send
  2. Delete

Multi-lingual NickNames

We’ve had nicknames for quite some time. Nicknames are essentially custom titles you can give to products for the sake of having something short and sweet in the email and not having the (let’s face it, sometimes ridiculously long!) product title that you have on Amazon.

And now, Zonmaster supports giving an item a different nickname per marketplace.

How To Set It

Go to your items page here ( Choose an item. This feature works best for those of you selling in Europe, where you have lots of marketplaces for a single item.

You’ll see something like this.

You can now click on the flags to show you the details for each marketplace. Notice that there is a “Nickname” field now in the right hand block. You can click on the word “Empty” and a popup entry field will display, where you can enter in a shortened (or whatever) nickname that will only be used for this marketplace (in this example, Germany).


There is still the old nickname field on the left, underneath the product image. This can be used as a “default” nickname, used when no marketplace specific nickname is entered. You can also use this if you see no need to enter marketplace-specific nicknames.


Download a Database of your Customers

For our higher-level customers, we offer the ability to download a CSV file of your customers, their purchases and your interactions with them.

Up until now, this feature has been ‘on request’ only, meaning that you had to email us and we would create the file and email it to you. This was always problematic (as those of you who requested it know!). Now we finally offer a way for you to do this for yourself!

What it is

A CSV file (read about it here) is a way for you to get your data and import it into a spreadsheet of your choice (like Excel). The Zonmaster CSV file contains all your customer info – name, address, Amazon customer email, etc – but also their order numbers, reviews and feedback. It also includes what emails you’ve sent them.

How to get it

[EDIT: The location was moved!] Go to your subscription info page:

Zonmaster allows you to download your customer data

A little down the page you’ll see a section called ‘Download Your Data’. If you’re on the Zonmaster Plan (or higher) the ‘Request Customer CSV’ button will be active. By clicking it you’ll start a process where our servers will create the CSV file. Then we’ll automatically email you when it’s ready with a link to download it.

You can request a download a maximum of once every 7 days. The CSV file will contain data from the last 90 days.

Please let us know if you have any issues with this new feature.

Of course, it’s up to you to use this data responsibly!


Automatic Blacklisting

Over the past few days we’ve been sneaking out some new features. One of them is Automatic Blacklisting of Customers.

What it does

A few of you have asked for this – some way of automatically blacklisting customers in certain situations so you don’t have to worry about them getting ‘canned’ emails that might not be appropriate. Now you can do that. We offer four options: to blacklist the customer when they’ve:

  • Gotten a refund
  • Returned an item
  • Left a negative review
  • Left negative seller feedback

Once you make the setting that customer will never get another email from you via ZonMaster!

Where to find it

These settings apply to each Amazon Merchant account (‘store’ in ZonMaster-speak). So go to your stores listing page here. Then select each store. You’ll see a section on that page similar to the one at the top of this blog post where you can make each setting.

Use Caution

Be aware that by blacklisting a customer they will never get another email via ZonMaster – even if they make a new purchase. This may not be what you want. We do also have the ability to stop sending on an order (go to an orders page and click the ‘Stop Sending for this Order’ button), and of course on every template you can choose one or many ‘Stop On’ options. So you’ve got lots of choices.


Send Template Based on Fulfilment Channel

It’s the simple things that can be the most powerful!

We’ve added a feature that quite a few of you have asked for – sending templates based on how the order was sent out. A new menu on the template settings let’s you choose this. All old templates by default have been set to ‘All’.

Send Emails Based on Amazon Fulfillment Channel with ZonMaster



In know 99% of you know, but SEO requirements on this post insist I put this in here 😉

FBA means Fulfillment by Amazon. You’ve sent you stuff to Amazon, somewhere in the world. They store it in their warehouse and do the Pick, Pack and Post.

MFN means Merchant Fulfillment Network. You have the goods somewhere outside of Amazon (either in your garage or at some 3rd party warehouse) and are simply selling on Amazon. When an order comes in you pack it up and send it out.

These things are sometimes called AFN (Amazon Fulfillment Network) for FBA and FBM (Fulfillment by Merchant) for MFN.


New Trigger: Stop On, or Send To, Orders placed with Promotions

Follow Up On Your Promotions

Often the people you give Amazon promotion codes to you want to treat extra special. Well, now through ZonMaster, you can automate this as well!

What are we calling Promotions

There are really 2 kinds of promotions – the kinds YOU give out and the kind Amazon gives out – like free shipping. In the case of the latter you don’t really have any input or control over them. So, when you specify promotions in either the send to or stop we do NOT include those. We’ve performed an analysis of over 100,000 orders with promotions and think this is a fair assessment of what a promotion is and isn’t. (If you feel differently please get in touch via our Contact Us form!)

How To Set It Up

It’s pretty much like our other Send To and Stop On items.

Send To

To send an email to an order that received a promotion go to the Send Trigger menu in your email template and choose ‘Order Used Promotion’

ZonMaster Send To Options

Stop On

For Stop On it is similar. Go to the Stop On Review? menu and choose ‘Order Used Promotion’

ZonMaster Stop On Review Options

That’s it!

This feature came out 100% because of user requests. If you are a ZonMaster subscriber and have some ideas for new features please let us know!


Getting More Positive Seller Feedback

I’m sure you know this already, but, people are lazy. This can sometimes go in your favor, if you know how to take advantage of it.

We have a new shortcode available for your email templates that DOES take advantage of this irrefutable fact to get you more positive seller feedback.

The shortcode is called ‘positive_feedback_link’ and it in this post we’ll describe it’s configuration and usage.

About the shortcode

The ‘positive_feedback_link’ shortcode has 3 parts (two of which are optional)

  1. Short Code Identifier. Obviously mandatory, it is the way we know you want this code included. Usage: %%positive_feedback_link%%
  2. Customizable Anchor Text. Optional. If you want your link to say something special like ‘Click here to give us great feedback’. The Anchor text is anything after the colon (:). Usage: %%positive_feedback_link:Click here to give us great feedback%%’
  3. Customizable Pre-Filled Comment. Optional. When the Seller Feedback Form is pulled up on Amazon it will have this text prefilled into the comments box. Play nice! Don’t go over the top. The comment text is anything after the pipe character (|). Usage: %%positive_feedback_link:Anchor Text|Shipping was fast, and customer service was great!%%

When your customers click the link the page they land on will have 5 stars selected and ‘yes’ to all the questions. Something like this.

ZonMaster's Positive Seller Feedback tool

We hope you find this kind of short code useful!


New Shortcode – Review Link Button

Just a quickie.

Users like visual cues and often respond better to an image than the 1000 words it represents 😉

So we’ve added a new shortcode – %%review_link_button%% – that replaces the text link to have your customers review your product  with a button.

Give it a try and let us know how it goes!