Instruction Updates

New, Improved Zonmaster Order Manager

We’ve uploaded a new video to our YouTube Channel that details the functions and features of our new Order Manager page.

You can see the video here:

For those of you who prefer to read we’ll try to summarize things here.

Accessing the Order Manager

To get to the order manager select Orders from the Orders menu at the top.

The order manager provides all your details for both Amazon and Merchant (FBA and MFN) fulfilled orders.

Search and Filter

You can search and filter on a variety of aspects:

  • Date Range
  • ASIN
  • SKU
  • Buyer Email
  • Shipment details like city, state, postal code or tracking number.

For date ranges you can search on a predefined set of ranges, or enter in exact dates.As we’ll see later, you can also set date ranges by click on our charts.

On top of the searching, you can also filter your data.You can filter by

  • Fulfilment Channel
  • Orders that used promotions
  • Orders that generated seller feedback
  • Limit by marketplace here, or by chart clicking.
  • Order status – from unshipped to delivered, or returned or refunded
  • Whether the buyer is a repeat buyer
  • If the order or buyer has been marked as Do Not Solicit
  • Whether the order has been sent emails, not been sent emails or is has an email waiting to go out.
  • Whether an order has or has not had a review requested via Amazon’s review request feature.

Whew that’s a lot of filters!

But there’s more!

You can also filter orders by clicking on the charts at the top of the page. These charts show your entire history that we have inside Zonmaster. If you want to see orders for a specific channel, you can click that channel in the Sales By Channel pie chart. You can also limit by month by clicking on the month is the sales bar charts. These two can be combined as well, or also combined with any filters you might have set in the filter section.

You can set any of these things, then click filter to update the table below.

Order Data

The order details we show here are

  • The marketplace
  • How the order was fulfilled
  • The purchase date
  • Some order info such as order id, how many items were purchases and what asins and skus were purchased. You can click on the Order ID to go to the order details page on Zonmaster, or, you can click on the little amazon  logo to be taken to the order details page on Amazon. We show more info on our page I think
  • Order status icon. You can hover over this to get a little more info, or see the full info on the order page.
  • Basic location info of the shipment, like city and region or state or province, depending on country.
  • Quick summary of how many emails this order has been sent, if there is seller feedback from this order and whether a review request has been issued.

Select and Act on Orders

We also have a bunch of actions you can do on an order or orders if you select them. You select orders by clicking on the select box in the first column.If you select and order and go to the top of the select column you’ll see a dropdown. (you can also click on the box there to select or deselect all orders showing)

Send On Demand Email

You can see the first item after the selected order count is ‘Send Email’. Zonmaster finally gives you the ability to manually send an email template to an order.

If you choose the ‘Send Email’ option that dropdown a popup will appear.

Here you can choose what email template to send out. If you need to create a new template or want to edit an existing one you can click on the link in the green note at the bottom. If you choose a template from the dropdown the preview area will appear and you can see how to email will look to your buyer when they receive it.You’ll see that this is a good reason to give your email templates good names!

It’s important to note that the email WON’T go out if

  • the order or buyer is marked as DNS
  • the order has already received the email template before.

If you’re happy with it you can click continue to review, and then click send now to have the emails queued to be sent as soon as possible.

Other Actions

From the drop down you can also set orders as Do Not Solicit for Order. That means that no more emails will go out for the selected orders. If you choose Do Not Solicit for Buyer  – previously called Blacklist on Zonmaster – that means that no more emails will go to that buyer, for this order or any future orders they may buy from you.If you select these you’ll see the status updated on the order row. It can of course be easily removed.

Custom DNS Upload Tool

If you have existing list of orders you want marked as DNS you can use our Custom DNS Upload tool which can be found under the Orders menu.You can paste in up to 1000 Amazon order ids, select the action you want – either DNS on the Order or DNS on the Buyer – and whether you are setting or removing the flags. Click submit and that’s it!

We hope you like the enhancements we’ve made to the Order Manager!

Zonmaster helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted.

Start your free trial today!


Changes to the Zonmaster Product Page

We have quite an exhaustive (and exhausting!) list of updates to Zonmaster in our 2021 Roadmap. We’ve seen some changes already, but the latest is part 1 of our improvements to the Products listing.

What’s Changed

Simplified Line Listing

We have removed some of the more confusing columns to focus on the essentials.

Orders Chart

With the extra space we have added an inline orders graph that shows you the number of orders broken down by day for the past 30 days. We also show you the total number of orders in the past 30 days and the total number of units ordered. You can sort on these too!


Initially we are generating labels for your products based on the Amazon categories that your product is sold in.

Coming soon will be customized label adding and editing.

Label Filtering

Apart from the pretty colors, there’s not much point to adding labels if you can’t filter on them. On the products page is a ‘tag cloud’ showing your Top Labels (up to 25). This area is clickable and clicking on the label will filter the page to only show those products with the appropriate label.

Clickable Graph

You can now click on the Sales Chart at the top of the page to go to the product in question.

Financial Data [Coming Soon]

We will be adding sales figures to the line listing soon, so you can see the income related to each product. This will be part of our new financial features upgrade that will be coming in Q2 2021.

Also included in the Financials upgrade will be more comprehensive Cost of Goods (COGs) features that will also be shown on the products line.

We are always looking to improve Zonmaster and give you the best after-sales product out there for Amazon Sellers. We add all these features and they all come included in your subscription, regardless of which subscription plan you are on!

Start your Free Trial today and join the over 17,000 Amazon Sellers who have signed up for our services.


Enhanced Conditions for Auto Review Requests

We’ve updated our ground-breaking Auto Review Request feature to now allow you to hone down those review requests, if you so wish.

To be clear: All of this described here is OPTIONAL. By default, when you turn on ‘Auto Review Requests’ inside Zonmaster for an Amazon seller account we automatically

  1. Issue Review Requests using Amazon’s own built-in review request process. This will ask for reviews in the buyer’s native language, so you don’t need to worry about that!
  2. Not issue Review Requests for refunded and/or returned orders
  3. Only issue Review Requests for orders delivered between 4 and 30 days ago (per Amazon’s instructions).

You can use the new settings screen (see below) to set the following:

Date Range

  • Change the date range. If you want to wait (for example) until the order has been delivered for 15 days you can set that here.

Things to Note: 

The maximum is 30 days and the minimum is 4 days.

SKU selection

  • Choose which SKUs will receive Review Requests

Things to Note:

Zonmaster (like Amazon!) actually runs on SKUs, not ASINs. If you have multiple SKUs on a single ASIN remember to select them all

You can choose which SKUs to EXCLUDE (i.e. NOT send review requests to) or which ones to INCLUDE (i.e. send review requests to). Make sure you pick it the right way round.

We do not recommend limiting SKUs (or dates) unless you have a really good reason. Like most things with Amazon, the defaults work best!

We hope this helps you. Using Auto Review Requests is a PROVEN way to maximise your reviews.

News Updates

Staying Compliant with Buyer-Seller Messaging – Zonmaster Releases ‘Compliance Checker’ Tool!

On September 8, 2020, Amazon posted an announcement in Seller Central that they would be making changes to the Buyer-Seller Messaging Guidelines, effective November 3, 2020. Failure to become or remain compliant with these new guidelines could result in a 30-day or lifetime restriction of your ability to send Buyer-Seller Messages.

For more information on these changes, be sure to check out Amazon Communications Policy Updates.

What is Zonmaster doing?

Zonmaster has ALWAYS automatically included the Order ID in emails – so you don’t need to worry about that new requirement from Amazon.

Compliance Checker

We’ve just released our new tool that will AUTOMATICALLY check the compliance of your emails in several areas:

  • Product Images
  • Emojis
  • Non-secure URLs
  • Email addresses in the body
  • Images that are not secure
  • Use of the word “coupon” or “promotion”

This tool should be live NOW in your account on Zonmaster.

You will see notifications about potentially non-compliant email templates in a few places.

On Your Dashboard

If any emails are failing the compliance checker you’ll see something like this at the top of your dashboard

On The Email Template Listing Page

A small warning will show up underneath the trigger details

On The Email Template Details Page

A warning block will display near the top of the page, underneath the sending chart.

An Important Note

While we have taken measures to help you remain compliant in your Buyer-Seller Messages, there are certain things for which we cannot screen, such as:

  • Intent of a message
  • Grammar or spelling errors
  • Logos with URLs
  • Content and style of attachments

In a nutshell, while we will keep Zonmaster compliant and do our best to keep your messages compliant, you are still in control of and responsible for the content of your messages.


Improved Sales Rank Tracking for Multiple Marketplace Sellers

We’ve had Sales Rank tracking in Zonmaster since the beginning, but, finally we have gotten around to bringing it more up to date. The first step in these improvements – there are more to come! – is improving the tracking and display for those of you selling the same SKU in multiple marketplaces (we’re talking to you, Amazon EU sellers!).

On each product’s main page we now show you the marketplace in addition to the description and the latest ranking.


The ‘breakout’ links (after each Category name) will take you to that page on Amazon. The exception are these ‘display_on_website’ pseudo categories that Amazon has. We are working on a fix for that.

To see historical graphs, click on the small ‘See History’ text.

That will take you to a page showing you your Sales Rank histories.

We hope you like these more detailed charts and the better breakdown by marketplace.


Date Format In Emails Now ‘Region’ Aware

If you have included a date variable – order_date or package_eta – in your emails they date will now be formatted in a way that is correct for the marketplace they purchase from.

That means:

Amazon North America (, and mm/dd/yyyy

Amazon Europe (,,,, dd/mm/yyyy

Amazon Australia : dd/mm/yyyy

Amazon India: dd-mm-yyyy

Amazon Japan: yyyy年mm月dd日


Instruction Updates

New Customer Filter – Subscribe & Save

We’ve added a new way to filter (or target, depends on your point of view!) customers.

Subscribe & Save

This filter is found at the bottom of the ‘Stop On…?’ dropdown in the ‘Exclude’ section while editing an Email Template.

Remember this is an EXCLUDE not include function so this is what they do:

1)  ‘Is Subscribe & Save Customer’ means: this email will NOT go to S&S Customers

2) ‘Is Not Subscribe & Save Customer’ means: this email will ONLY go to S&S Customers

Perhaps a little backwards, but we didn’t want to clutter the interface with more options!

As always, this is a new feature so please give us your feedback on its effectiveness. And if you have any other suggestions for filters or other improvements we are always keen to hear them! Use our ‘Contact Us‘ page to get in touch.


New Search, Filter and Quick Stats for Orders

We’ve overhauled the orders listings page (here) to give you more power and more info.

New Search and Filter

More Fields

Now you can filter on more fields specifically, which lets us perform faster searches. We’ll break them down in a minute.

In addition, on relevant search fields, you can also filter your results even further.


Let’s cover the filters first, because they can apply to many fields.

Shipment Method
  1. FBA
  2. FBM (still debating whether to call this FBM or MFN. Amazon uses both!)

Pretty obvious here. We default to selecting both.

Additional Conditions
  1. with Promotions
  2. with Feedback

Additionally, you can ratchet down to only those orders that used a promotion, or have already given you SELLER FEEDBACK (note: not reviews)


Here you’ll see what marketplaces are relevant for you. If you only sell on then it will be the only thing in here.

NOTE: In this section (and in other subsections), choosing none is the same as choosing all.

Order Status
  1. Unshipped – Hasn’t left Amazon yet
  2. Shipped – on it’s way
  3. Delivered – has either been set to be delivered by the carrier (if we can track the carrier) or it has past the “Estimated Arrival Date” of the order
  4. Canceled – dammit!
  5. Returned – Customer as sent the item back to Amazon and it is back
  6. Refunded – Customer asked for their money back

We default to all except canceled.

NOTE: In this section (and in other subsections), choosing none is the same as choosing all.

  1. Repeat Buyer – they’ve placed more than 1 order with you
  2. Email Opt Out* – they have opted out from receiving Seller emails from Amazon
  3. Blacklist – you’ve set this customer to never receive another email from you.

*: For this to work you need to be forwarding your emails from Amazon to us. Please read this article about it.

NOTE: In this section (and in other subsections), choosing none is the same as choosing all.

Order Email
  1. has sent – you’ve sent them an email (via Zonmaster)
  2. none sent – you’ve not sent them an email (and nothing is queued)
  3. is queued – emails are scheduled to go out to this order

NOTE: In this section (and in other subsections), choosing none is the same as choosing all.

That covers the filters!


Search By Date

With Date Range selected in the first drop down, you are given a variety of options to choose from in the next drop down. Most, we hope, are self explanatory.  If you choose Exact Dates you are then given the choice to enter a date range. The format is YYYY-MM-DD.

NOTE: Filters can/are applied to date range searching

Order ID

You can enter all or part of an order number here. E.g “113-4137396-0344548” or just “0344548” (or any part).

NOTE: Filters ARE NOT applied to order id searching



NOTE: Date Range AND are applied to ASIN searching


Same as ASIN.  You need to enter an ENTIRE SKU.

NOTE: Date Range AND are applied to SKU searching

Buyer Name / Buyer Email

Enter all or part of the Buyer name or Amazon customer email address.

NOTE: Date Range AND are applied to SKU searching

Shipment Info
  1. Shipment Recipient Name – who the parcel was addressed to
  2. Shipment Address – first line of the address
  3. Shipment City
  4. Shipment STATE/Province
  5. Shipment Postal Code
  6. Shipment Country Code
  7. Shipment Tracking Number

You can enter all or part of any of the above info (depending on what you’ve selected from the drop down)

NOTE: Date Range AND are applied to Shipment Info searching


Quick Stats

We also give you some quick stats on the order

  1. How many emails sent
  2. Review Rating (- if no reviews yet)
  3. Seller Feedback Rating (- if no feedback yet)

NOTE: For Review Ratings to show you need to be matching reviews, which requires the Seller Central Integration. Please see here for more info


Associating Products to Email Templates – Include/Exclude!

Another new update to the website is a bit of a rewrite to how Products are associated to templates.

As a reminder, inside each email template you need to specify which of your products this template will be associated with, or say that it is for all your products.

We’ve now changed the functionality slightly.

Including Products

First, there is a new way of picking the products you want. Instead of the old picker there is a new dropdown that let’s you filter on ASIN, SKU or Product Title. Simply type any characters from the ASIN, SKU or Product Title into the dropdown and it will filter on those.

You can select all matches by clicking the [Select All] checkbox.

Excluding Products

Perhaps the biggest change is that now you can say which products you DON’T want the template to apply to. Sometimes you have 1000 items and want it to go to all except 2. Before that was a real pain in the butt. Now, hopefully not so much.

The same powerful ASIN, SKU and Product Title filtering is available here too.

Please Note: This is an either/or situation. You can either exclude products or include products. You cannot exclude some AND include some.

All Products

Finally, instead of the old switch you now select All Products from the same drop down menu.


More Information At A Glance – Email Templates

We are going through the website and making some updates! Yeah! Finally!

On the Email Templates listings page we’ve given you more direct visibility of some stats and also more direct access to some functions.

Quick Stats

Now right from the email listings you can see your 3 most important stats.

  1. Number of emails queued or sent – let’s you know if the template is going out!
  2. Number of emails queued – quick look at how many upcoming emails we’ve got for this template
  3. Open rate – what percentage of people are reading this?

As always, if your open rate is 0 for ALL your templates, even those with a lot of sends, then you most likely have a problem with your configuration and you should read this article on the support portal.

Quick Actions

I know. It’s a pain that we made you open the email template first, then click on things like “Show Sending Details” and especially “Edit”! So now you can do these things directly from the listings.

  1. Edit
  2. Preview
  3. Sending Details/Queue
  4. Duplicate

You STILL need to go into the template to:

  1. Force Send
  2. Delete