On September 8, 2020, Amazon posted an announcement in Seller Central that they would be making changes to the Buyer-Seller Messaging Guidelines, effective November 3, 2020. Failure to become or remain compliant with these new guidelines could result in a 30-day or lifetime restriction of your ability to send Buyer-Seller Messages.
For more information on these changes, be sure to check out Amazon Communications Policy Updates.
What is Zonmaster doing?
Zonmaster has ALWAYS automatically included the Order ID in emails – so you don’t need to worry about that new requirement from Amazon.
We’ve just released our new tool that will AUTOMATICALLY check the compliance of your emails in several areas:
- Product Images
- Non-secure URLs
- Email addresses in the body
- Images that are not secure
- Use of the word “coupon” or “promotion”
This tool should be live NOW in your account on Zonmaster.
You will see notifications about potentially non-compliant email templates in a few places.
On Your Dashboard
If any emails are failing the compliance checker you’ll see something like this at the top of your dashboard
On The Email Template Listing Page
A small warning will show up underneath the trigger details
On The Email Template Details Page
A warning block will display near the top of the page, underneath the sending chart.
An Important Note
While we have taken measures to help you remain compliant in your Buyer-Seller Messages, there are certain things for which we cannot screen, such as:
- Intent of a message
- Grammar or spelling errors
- Logos with URLs
- Content and style of attachments
In a nutshell, while we will keep Zonmaster compliant and do our best to keep your messages compliant, you are still in control of and responsible for the content of your messages.