Month: August 2016

It’s not enough to know that you can send emails out to people based on triggers after they buy from you. The real question is what to say in the email!

We’ve put together a couple of starter packs of email templates – each with 3 emails, one focused on getting you more seller feedback, the other on getting more reviews. We will be adding more packs over time.

Right now it’s simple and basic but should get you going on ZonMaster in just a few clicks.

Step 1 – Log in to your ZonMaster account (duh!)

Step 2 – Go to ‘Starter Templates’ under the ‘Emails’ menu

Step 3 – Find a Pack that suites your goal (reviews or seller feedback).

Step 4 – Click ‘Copy To Account’ to copy the templates in the pack to your account

Step 5 – Go to ‘Email Templates’ and click the (new!) ‘Quick Preview’ button to see what the template looks like.

Step 6 – Edit as necessary (at the very least you will need to add in your items).

Step 7 – Activate!

Step 8 – Relax with a soothing drink, confident that ZonMaster is sending out your templates when needed!

We think that by adding these starter templates we can greatly speed up the time it takes to get up and running with ZonMaster.

Top Template Tip

Our Pre-Made Templates rely on the ‘product_nick’ (product nickname) variable. By using the a nickname for your product you can create a nice short name to go in the email templates while leaving your SEO-crunching product title in place in Amazon. Read more about product nickname here.

We’re starting to roll out more territories and the first to go into trial is India’s Amazon.in.

When you create a new store you’ll see Amazon.in in the drop down.

Right now it looks like we can get all order and item information. What we CAN’T get is package tracking. Most of Amazon.in’s packages are set by Amazon’s own service, which does not allow external tracking. We are still getting ‘delivered’ notices, so all triggers should work.

At the moment our review matching plugin does not support India, but that update will come in the next few days.

We’re always excited to roll out a new territory, and India is certainly an up and coming market for Amazon Sellers! Now’s the time to take a look if you haven’t already.

It’s one thing to send of an email and know it arrived, and something completely different to know that it was opened.

That’s why we’ve added the ability to track whether your emails were opened or not. Go to your Email Queue and you’ll see your a list of emails that have been sent or are waiting to send.

Emails that are queued up to send in the future show in blue, with a clock icon. Like this:

Mails that have been sent show in white with a check mark. And opened mails show in beige with a eyeball!

Clicking on a mail (in this case an opened mail) takes you to the very bland looking (really must spruce that up!) details page where you can see info and links to the customer, order, and email template along with the dates of when it was sent and opened.

If the mail hasn’t been sent yet here is where you can click on the ‘Delete from queue’ to get rid of it.

These changes are all moving us in the direction of letting you know which templates give you best success rate for getting more reviews. Watch for more informational improvements to come in this area!

Our other addition to email templates for reviews is the ability to send an email based on a review being left. To do this look in the ‘Send Trigger’ dropdown.

After the old triggers of Confirmed, Shipped, Delivered and Returned we’ve added a group of levels (similar to the ones in Stop On Review). Check that posting for an explanation.

PLEASE BE AWARE: for these settings to work you need to be actively matching orders to reviews by going to our Seller Central Prep page and clicking the big red button. If there are no reviews matched to the order then these settings will not go into effect and your emails may not be sent.

If you’ve been following along with ZonMaster updates you know that we have been working hard on tying customer reviews to customer orders.  Now the next step is to let you do something with that info. The first of two features on the email templates to use customer reviews is ‘Stop on Review’ (found in the middle of the lower line of settings).

If you click the dropdown you’ll see the list of possibilities.

We think they’re pretty self explanatory, but, for the sake of clarity:

• ‘No, Keep Sending’ (the default) means that this email template will get sent out, even if the customer has left a review
• ‘Stop on Any Review’ means that this email will NOT go out if the customer has left any sort of review for this order
• Stop on 1 Star- don’t send if the customer left a 1 star review
• Stop on x Star OR BELOW – choose a star level (eg 3) and if the customer has left a 3, 2 or 1 star review for this order don’t send the template
• Stop on x Star OR ABOVE – choose a star level (eg 2) and if the customer has left a 2,3,4 or 5 star review for this order don’t send the template
• Stop on 5 star – if the customer has left a 5 star review for this order, don’t send the template.

PLEASE BE AWARE: for these settings to work you need to be actively matching orders to reviews by going to our Seller Central Prep page and clicking the big red button. If there are no reviews matched to the order then these settings will not go into effect.

Please let us know if you have any questions or comments!

It was driving us crazy and it was driving YOU crazy. What, exactly, does ZonMaster’s ‘backdate’ feature do to an email template.

Everyone seemed to have a different interpretation, so, for clarity (and sanity) we got rid of it.

In it’s place we now have ‘Send to orders placed after’ (for brevity, let’s call it ‘Order After’). You can find this setting on the last row of the header section when editing an email template.

If you click on the little calendar icon you’ll get the following popup, which let’s you choose a date (and a time, if you click the little clock icon at the bottom of that window)

Setting a date and time will tell the template to only send to orders placed after that date. This allows you to more accurately move from another provider to ZonMaster by controlling the cutoff/start date when you want ZonMaster to take over.

We hope this improves your experience with ZonMaster! Let us know if you have any questions or comments.