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Let’s Talk About Fake Reviews

Amazon is facing a constant battle to deal with fake reviews on the marketplace. In an amazing piece of investigative journalism, the UK’s consumer champion, Which? – a not-for-profit organization based that is 100% independent and focuses on revealing online (and offline) scams – has released it’s finding.

The Size of the Problem

Which? easily found 10 sites that offer Amazon reviews for money. These companies have over 1 million(!!!) people offering reviews. Reviews can cost as low as $7 (£5). Sellers can sign up for the services and choose from a range of packages and services.

Which? signed up with several of these sites and posed as sellers. They also discovered Rebate sites (get a product for free if you write a review) offer similar services.

For Buyers: Spotting Fake Reviews

Check the Location – Amazon now posts on reviews where the buyer who left the review was from.

Beware Unknown Brands with lots of positive reviews

Check the Language – watch for weird spellings and punctuation.

Check the content – sometimes listings are hijacked so see if the reviews actually mention anything about the product

Watch for lots of images – fake review sites (ironically) often request that reviewers post an image. But real reviewers rarely do this. Watch out for listings with an unusually high number of images in the reviews.

What You As A Seller Should Know

Obviously, buying reviews or doing anything to stimulate positive reviews in exchange for something is against Amazon’s Terms of Service. If discovered your account will be closed.

Things not to do:

The 7 most common transgressions

  1. Using your account or that of a competitor or customer to post, edit, or retract a review. 
  2. Offering compensation of any kind to facilitate reviews.
  3. Requesting a positive review, rather than any kind of review, either directly or through packaging and box inserts.
  4. Engaging with fake reviewers, even if the need for a review is never mentioned but rather implied (closed social media groups, review websites and clubs, etc.).
  5. Contacting a negative reviewer to offer compensation, even if there’s no mention of retracting the review in return.
  6. Asking buyers to contact you before posting a negative review, but encouraging positive reviews to be posted.
  7. Creating product variations to accumulate reviews from existing products.

Repercussions

Amazon is fighting a battle over fake reviews and here are some of the things that can happen to you as a seller if you are caught doing it.

  1. Suspension – your account will be frozen and if you have inventory in FBA that will be destroyed
  2. Legal Action – Amazon has taken legal action against sellers based in the EU and the US caught review tampering
  3. FTC legal action – in serious cases the US Federal Trade Commission also takes separate legal action against the seller.
  4. Buyer Legal Action – several cases of Consumer action have been brought before the courts

Getting Legitimate Reviews

There are legitimate ways to get reviews of course. The best way is to use the Request Review Feature.

Using Zonmaster you can automate Amazon’s own ‘Request Review’ feature. This will automatically ask your buyers to leave a review at the right time.

Start your free trial today!

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Buy Box Demystified

It’s an interesting dilemma. Amazon has one page per product/ASIN. But there may be multiple sellers offering the same product. How to choose who is the ‘highlighted’ seller?

The ‘highlight’ is called the buy box, and the highlighted seller is known as ‘winning the buy box’. Winning the buy box has a HUGE impact on sales. Over 90% of purchases on Amazon are made through the buy box.

In this article we’ll take an in-depth look at the buy box and what you can do to win it.

How Does Amazon Pick The Winner?

Amazon uses AI to model what it thinks a user would do to choose a top buyer for a product. It does this by asking a series of questions.

  • Which offer has the best price?
  • Which offers are in stock and are Prime?
  • Which ships the fastest?
  • Does the seller have positive feedback and reviews?
  • Does the seller have enough stock to fufill the entire purchase?

It therefore goes without saying that you need to pay attention to these factors (and more) to win the box. We have another article about account health that can help.

Being Eligible for the Buy Box

To be eligible for the buy box you must have an account in good-standing Professional Seller account (if you aren’t a pro-seller then you can only win no-competition buy boxes).

If you’re a Professional seller, you can determine if individual items are eligible for the Buy Box by going to Manage Inventory in Seller Central, clicking Preferences, and selecting Buy Box Eligible in order to display eligibility in the Manage Inventory grid. 

What Steps Can You Take To Increase Your Chances of Winning the Buy Box?

Competitively Price Your Listings

Price is an important factor in winning the buy box – but it is not always about the lowest price! As stated above, price is just one factor in Amazon’s decision making process.

You should investigate Automated Pricing to help you in this area. Amazon has their own Automated Pricing Tool inside of Seller Central and there are also third-party companies that offer a similar service.

Seller Central offers a very lightweight repricing solution for sellers just starting out with repricing. Its Buy Box rule lets you price below the current Buy Box winner by any amount that you set. This works well if you are a smaller seller who has consistent competition and you know how much you have to beat them by in order to capture the Buy Box. 

Third-party rule-based pricing works in much the same way but typically gives you more options to choose from. You’ll often be able to change how you compete based on the competition’s fulfillment type or ratings, what to do when you’re the only seller for a product, and how to react when a product isn’t eligible for the Buy Box. 

Faster and or Free Shipping

We covered this extensively in another article, but, to summarize:

Fast – and ideally free – shipping increases conversions, average order value (AOV), marketplace benefits and customer loyalty.

The easiest way to offer great shipping options is to be use Amazon’s own FBA service. Being part of Amazon Prime also helps!

Focus On Customer Service

Amazon measures Customer service in a variety of ways, including (but not only)

  • Negative Feedback (note: not Product Reviews, but Seller Feedback)
  • A-to-Z Guarantee Claims
  • Credit Card Chargebacks

In Amazon-speak this is know as the Order Defect Rate.

You have to keep this under 1%. Over 1% and you risk account deactivation! Monitor your Seller Feedback and Product Reviews using Zonmaster to stay on top of this.

For the buy box specifically, keep your Cancellation Rate below 2.5%. And if you have decided to not use FBA, make sure your Late Shipment Rate is below 4%.

Keep Inventory Levels

Check your inventory levels to make sure you can fulfill orders. You can do this with either the Amazon Selling Coach or even inside of Zonmaster – where we are looking to launch inventory alerts in the near future!

There’s Not Always A Winner

In extreme cases, Amazon might remove the buy box from a listing page – even if there are sellers offering the item with it in stock. If you ever see that (as a buyer) you know that none of those sellers are what Amazon considers good! Don’t fall into this trap!

With an overwhelming percentage of sales happening through the Buy Box because of its prime page real estate and easy checkout flow, it should be one of the primary metrics you track for the health of your Amazon account. If you have the margin to play around with prices and you can use an automated repricer, you are going to have a leg up on the competition. But if you don’t, remember that there are many other factors at play in earning that coveted spot. Putting effort into improving all of them will go a long way towards securing your share of Buy Box wins.

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7 Tips To Finding Suppliers in Asia

Back in the heady days before Covid19 (remember them?), if you were serious about sourcing products from China or other Asian countries you would have got on a plane and gone to one of the major trade fairs in China or Singapore designed to help you connect.

Now that getting on a plane for 18 hours has lost its appeal, let’s look at other ways you can connect with reputable sellers in Asia.

Alibaba

The behemoth in the market is of course Alibaba. Formed in 1999 by Jack Ma and friends from his apartment in Hangzhou, Alibaba has rocketed up to a valuation of over $75 Billion (yes, with a B). Alibaba, unlike other sites like eBay and so on, was built from the ground up to be a B2B (business to business) connector site. It is the biggest database of Chinese factories on earth.

But, it is not JUST Chinese factories. You can filter on location, and often non-Chinese suppliers will be better priced and more hungry for your contract. Of course, quality varies from supplier to supplier (you should always get a sample), but multi-million dollar businesses have been built on little more than a search on Alibaba.

GlobalSources.com

A rival to Alibaba, GlobalSources.com also has an impressive database of Chinese and Asian suppliers. Some suppliers ONLY list here (citing better rates than Alibaba), so it is definitely worth adding this to your list of places to check when you want to find interesting products to sell on Amazon, or a factory partner to develop your own idea.

HKTDC (Hong Kong Trade Development Council)

HKTDC have a great website that includes a section on sourcing suppliers and partners. This is often overlooked by the beginner, but the site has a lot of resources that are worth reading to become familiar with the region and the marketplace.

They also have a great list of upcoming events, both in Hong Kong and internationally. Sign up for their newsletter to get updates.

Industry Newsletters

Every industry and sector has a governing body, or more than one, and many of these produce online newsletters or have a mailing list where they talk about industry news. If you are, for example, interested in producing or sourcing toys then you could look at something like the ‘China Toy & Juvenile Products Association’ and sign up for their mailings.

Again, treat this as what it is – your business. Becoming familiar with the industry and the community around not the consumers but the manufacturers will give you great insight into the process.

Trade Shows

Even though many trade shows are now on hold due to the pandemic, many of them still have websites or hold online versions of the show. There are general trade fairs, industry specific trade fairs and also trade fairs aimed directly at helping you find a supplier that is Amazon-friendly!

Some to look at are:

The list is pretty much endless!

Agents

There are agents who can help you find suppliers. Often they are American companies with Chinese offices (or Chinese companies with American offices!) and have good contacts with local Chinese suppliers.

Definitely be wary here and do test runs before any big purchases. Also once you settle on an agent, ask around to see what others say.

Importer Databases

This used to be an expensive option, with companies like Zepol charging thousands to get a look into their database. But with companies like ImportGenius coming online the price of admission has dropped dramatically.

Definitely worth a look at if you want to see who is bringing what into the US.

Buyer Services

Many of the major sourcing websites also offer a companion buyer service that will look for local Chinese suppliers and factories that match the criteria you supply. Often this is a good, cheap alternative that can be done in parallel – without obligation – with your own sourcing and research

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Why You Need 2-day Delivery

Let’s face it, we’re spoiled. The more we, as customers, get into the eCommerce revolution the more we expect not only great selection and value from the comfort of our own home, we also expect great speed in getting our purchases.

Amazon has pushed speed and efficiency as important factors and its customers agree.

In this article we’ll look at why fast shipping matters and how to get it, regardless of what kind of Amazon seller you are.

The Reasons You Need Fast Shipping

It is not only customer expectations that benefit from fast shipping. It’s proven that your business metrics improve as well.

Fast – and ideally freeshipping increases conversions, average order value (AOV), marketplace benefits and customer loyalty.

Let’s take a look at these points

Customer Conversions

Customers are more likely to buy from fast shippers because they want instant gratification. The reasons for this can be multifaceted – of course they want the thing they are buying asap, but also getting something free and fast gives that sense of VIP treatment. Free and fast shipping has been show to increase conversion rates up to 300%

Average Order Value (AOV)

Fast and free shipping with a threshold motivates customers to add more items to their shopping cart. The customers want to get to the free threshold and will add items to get there. Often they will add even more because they see they’ve already reached free, so why get something else!

Marketplace Benefits

Amazon likes sellers who sell. The more you sell, the more they like you. Because free and fast shipping increases conversions it has a direct effect of pushing you upwards in 2 key areas:

  1. Organic Search – more conversions is proven to help with search ranking.
  2. Winning the Buy Box – fast delivery directly impacts winning the buy box

Customer Loyalty

Jeff Bezos coined this term ‘The Flywheel Effect’ which is a positive cycle for your business in which customers return, unprompted, to buy from you because they had a great experience. Features like 2-day delivery greatly motivate people to return to you, especially if you are selling consumables that need to be replaced.

How To Provide 2-Day Shipping

Here let’s look at the 3 basic scenarios – merchant fulfilled, marketplace fulfilled, and 3-rd part fulfilled.

Merchant Fulfilled

This involves using your own space and pick, pack and posting your own orders. There are pros and cons to this.

Pros

Control

You have control over the entire fulfillment process, from how much inventory you store and the shipping carriers used to where you invest money and cut corners. 

Seller Fulfilled Prime Badge

If you can maintain service level agreements, you may be eligible for marketplace fast tags through your in-house fulfillment.

Cons

Space

You need a lot of space to maintain inventory and have a good area to efficiently pack and store while waiting for pickup.

Cost

You pay for all fulfillment costs, including warehouse space, insurance, wages, heating, cooling, shipping, and packaging.

Marketplace Fulfillment i.e FBA

FBA of course is the easy option, but is not without it’s drawbacks. It can be unreliable, and you are without recourse if it is. It can also be expensive.

On the upside, often the shipping fees are less than what you as an independent can negotiate. Also is the benefit of being part of Amazon Prime, which gives a boost to sales.

Third Party Fulfillment

Outsourcing 2-day deliveries to a fulfillment company involves handing over your entire fulfillment process to a fulfillment service, including storing, picking, packing, and shipping. 

It is a lot like using FBA, but just with a different company.

As always, there are pros and cons.

The major con is the cost, which can be higher than either FBA or MFN, depending on the products you are selling. Also be away that some third party fulfilment services may not be able to scale with you! Stay on top of this as you grow.

The major pro is if you are also selling in other marketplaces like Walmart or eBay you can use the same company to fulfill.

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Getting More from Amazon Advertising PPC

Without a doubt, good use of Amazon PPC advertising can boost both sales and organic ranking. This can make a huge difference – if done right.

In this article let’s take a look at some top tips on boosting your Amazon Pay Per Click results.

Use Auto Campaign

Amazon makes entering the PPC space relatively painless by having an automatic PPC campaign generator, where they will suggest the best keywords to use for your product. If you already have keywords on your listing’s back end search terms Amazon will include those, but they will also supply what might be some surprising suggestions!

Start With Small Bids

Regardless of whether you use an automatic PPC campaign or roll your own, start with a low bid of 50¢ per keyword. This gives you a good starting point to monitor performance. Gradually increase your bids by 10¢ or so each week, monitoring the changes.

Smaller bids mean bigger profits (it’s better to spend 50¢ on getting a sale than $3!), and you might not need to throw away the extra money.

Research Those Keywords

We’ve got another article on here about keywords where we talk about how to find them. Using the tools mentioned should get you a big list to choose from. Once you have your list, set up a manual Amazon PPC campaign with a budget between $5 and $10 and closely monitor the performance.

Measure

It can’t be said enough – you can’t fix what you don’t know is broken.

Pick a time every week to sit for 30 minutes to an hour and check all of your product’s spend and return. Doing it at the same time every week gives you an easy way to compare numbers.

Don’t underestimate the power of metrics!

Build on Auto Campaigns

One of the great things about about Amazon’s auto-campaigns is that you can see the performance of keywords and mine those for your own custom campaigns.

Set up a new auto-campaign and move over profitable keywords from your low-bid auto campaign as clear winners start to emerge.

Do this weekly, along with your review mentioned above.

Listing Optimization

Not technically part of the PPC campaign, but, ensuring your listing is as optimized as possible will push through conversions.

As a reminder – we cover optimizing in some other articles – check that your photos, title and description are good enough and contain some good keywords.

A/B Test Pricing

Small changes in pricing can mean big changes in sales numbers. Test your pricing frequently. Cheaper does not always mean more sales (there’s a whole psychology behind pricing that maybe we’ll write an article about!). Sometimes you will get more sales by RAISING your price (and sometimes even raising it a lot).

Experiment!

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FBA Inventory Performance Index (IPI) – What You Need To Know

Amazon is constantly working to tweak its FBA efficiency and increase its warehouse space. But it does prioritize certain sellers.

Last year Amazon announced that it was increasing the Inventory Performance Index (IPI) threshold that would avoid storage limits. That IPI number went from 400 to 500.

That’s nice, but what is the IPI? Lets take a look at it.

Amazon and Storage Limits

As of August, 2020, FBA storage limits are not applied to professional sellers with an IPI of 500 or higher. Storage limits are also not applied to new sellers who have been active for 6 months or less.

If you do fall below an IPI of 500 and have been a professional seller for 6 months or more you will be limited in your FBA storage. Limits vary and are calculated on a combination of:

  • Your past IPI scores
  • Sales Volume
  • Available space in fulfillment centers

Your limits are updated every quarter, so even if you make some changes or improve your IPI nothing will change until the next quarter.

How is the Inventory Performance Index Calculated?

This, unfortunately, is some Amazon secret sauce that we cannot see the recipe for!

But Amazon does give us some insight into it by listing four areas on your Inventory Performance Dashboard.

Excess Inventory Percentage

The problem here is the definition of ‘excess’! Amazon’s view might vary greatly from yours. Excess is determined by Amazon to mean ‘units unlikely to sell in the current quarter’.

This can be because they are new listings (so Amazon has no idea if they will sell) or because you aren’t selling as many as you have in stock. For the sake of your IPI one thing you can do is drop the price on these items to get them moving. Once a good sales history is established Amazon is more forgiving of inventory. Or you can choose to have that inventory sent back to you and out of Amazon’s warehouse.

Amazon does let you know of the dashboard which are the offending items, so you can get a clear picture of what you need to do.

FBA Sell-Through

Perhaps unsurprisingly, Amazon rewards sellers that are constantly moving inventory. Your FBA sell-through rate is calculated by the dividing the number of units sold and shipped over the last 90 days by the average number of units available in the warehouse.

The break down that rate like this:

  • < 1.0 = Poor
  • 1.0 to 2.0 = Fair
  • 2.0 to 7.0 = Good
  • > 7.0 = Excellent

Again, if you have slow moving items then either pull some or all of the inventory out of Amazon or reduce the price.

Stranded Inventory Percentage

Stranded Inventory is when you have items in the warehouse but the listing is not active. Stranded inventory is basically money sitting on the sidelines, so this should be a key metric that you look at!

FBA In-Stock Rate

Kind of the inverse of Stranded Inventory, this number tells you if people bought your product but it was not in stock. Not only do people not like waiting for their purchases, Amazon penalizes you big time if you don’t have items in stock (and are selling FBA of course).

Fix and Wait

Because IPI and storage limits are calculated only quarterly, it can be frustrating to be in a position of needing to fix it. We strongly recommend keeping on top of your inventory performance by frequently checking the Amazon Dashboard

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Breaking News! Main Canada/Toronto Fulfillment Center Closes!

This just in from Amazon! This is a closure notice for the main fulfillment center in Canada. Presumably this is about Covid 19.

Amazon Notice

On Friday, March 12, Amazon Canada received an order from the local government in Peel Region requiring us to temporarily close our YYZ4 fulfilment centre located at 8050 Heritage Road in Brampton, Ontario, Canada, effective March 13 at 12:01 a.m. ET. It is anticipated that YYZ4 will reopen on Sunday, March 28.

We are working urgently to minimize any potential disruption to our selling partners and customers.

Please note, our other fulfilment centres throughout Canada continue to operate as usual. Our customers will continue to be able to find and order the products they need most on Amazon.ca, through Amazon’s flexible operations and seller-fulfilled network.

YYZ4 is also where Amazon did tours of their centers. Photo by Zonmaster!

For more information and the latest updates, check the Temporary closure of YYZ4 fulfilment centre (Brampton, Canada) help page, here: https://sellercentral.amazon.ca/gp/help/GRJBZ626U87TZ3V7. Selling Partner Support does not have additional information at this time.   

Please be assured that as we adapt to challenging circumstances, our focus and absolute priority continues to be the health and safety of our employees, selling partners, and customers.

Amazon teams in Canada will continue to be relentlessly engaged on your behalf to find the operational solutions best suited to your specific needs and provide you with the support you need through this critical time. We appreciate your understanding and patience as we navigate this unprecedented situation.

Update (March 29, 2021)

This Fulfilment center has reopened. This from Amazon:


We’re pleased to confirm that our YYZ4 fulfilment centre, located at 8050 Heritage Road in Brampton, Ontario, reopened on March 28.

Your FBA offers remain available on Amazon, and no action is required from you. If you converted any offers to seller fulfilled, we recommend that you convert them back to FBA as soon as possible.

For more information, including partnered carrier updates, go to our YYZ4 Help page:
https://sellercentral.amazon.ca/gp/help/external/GRJBZ626U87TZ3V7


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Finding High Value Amazon Keywords

Having the right keywords in your listings is a key component to building and sustaining sales of time on Amazon. For the purposes of this article you should think of keywords as falling into two categories:

Core Keywords

These are the core terms that shoppers are using to find your (and your competitors!) products. For these to be effective for you, you need to be better at optimizing your listings and also run better ads than your competitors.

Long Tail Keywords

Slightly less obvious keywords that perhaps your competitors haven’t struck upon. They have lower search volumes, but often indicate more motivated or interested buyers.

Top Ways to Find Keywords

Amazon Search Term Report

Let’s start with the obvious: Amazon’s own report that lists the words and phrases shoppers are inputing to find your products. Helpful for finding ‘real world’ words and phrases that sometimes, when you are so close to the product, you miss out on.

Auto-Target Campaigns

Let Amazon do the work for you! Amazon’s Auto-Target PPC campaigns will generate their own list of keywords. Always keep them running with a low budget. These are not for generating sales – though you might get a few. These are for generating valuable search data!

Other Listings – ASINs

In the Search Term Report mentioned above there is a list of terms. But also you will find a section that is a list of ASINs.

ASINs are a set of letters and numbers that start with a B and are around 10 characters long (eg: B08R988XHQ)

When you see these in the Sponsored Search Term Report that means that your product was listed on that ASIN. This often means that someone was looking for your product but found the competition! Examine that listing and see how you can incorporate things into your listing so you become the better match first time out.

Product Reviews

Product reviews are a gold mine of ‘real world’ language that people are using to describe a product. Incorporate these into your listing in a natural way to reap the benefits.

Don’t forget to examine the competition’s reviews as well!

Top Selling Competitors

While we’re looking at the competition’s reviews, let’s not forget to find the top-selling competitors in your category and find out what is so appealing on their listing that might be lacking in yours.

Non-Amazon Channels

It’s a big world out there! Look at competitive products on other eCommerce channels like Walmart, eBay and Target. Due to the differing nature of the marketplaces you might find different keywords and phrases to use for inspiration.

What’s Next?

After you find some new powerful keywords you can update not only your listings but also your PPC campaigns.

Don’t forget to checkout Amazon’s own suggestions for the effective use of search terms. That will keep you onside with Amazon and make sure your are getting the most bang for your buck!

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Amazon AI Identifies Non-Compliant Emails

Just a quick announcement. In various marketplaces Amazon is rolling out new updates to ensure that emails sent comply with their new guidelines. You can read about those guidelines here.

We are trying our best to update our compliance checker, but we may not find more complex issues.

Email Styling Rules

Do not include any of the following display material:

  • Emojis. 
  • GIFs.
  • Message margins over 20% maximum width.
  • Image or graphic sizes larger than 80% maximum width.
  • Overrides of Amazon’s default line height, font family, or font color.
  • Fonts in more than three sizes.
  • Message bodies that are centered or otherwise override default text alignment settings.
  • More than two line-breaks (spacing between paragraphs) in a row.
  • Unsecure images (http instead of https).

Email Content Rules

Do not include or do any of the following in your emails:

  • Order confirmations and product images.
  • Shipping confirmations.
  • Thank You messages.
  • Contact us if you have a problem messages.
  • Promotional messages including coupons.
  • Promotions for additional products.
  • Referrals to any 3rd party products.
  • Repeat requests for product reviews.
  • External links (unless necessary for order completion).
  • Attachments (except for instructions, invoices, or warranty information).
  • Logos displaying your web address.
  • Email addresses and telephone numbers.
  • Sensitive content (violence, bare skin, gore, adult, and offensive language).
  • Language that incentivizes buyers to leave a review (a free gift, discount, compensation).
  • Links to opt-out of messaging.
  • Tracking pixels and images.
  • Provide instructions or guidelines when requesting reviews.
  • As per the previous change in guidelines, you can’t use the word [Important] in the subject of the message unless it’s a critical one to complete the order (personalization required etc…)

As of March 1st, 2021 Amazon is now scanning emails for content and styling violations and not delivering those messages.

Yes, there may be instances where an email gets through, but you have been warned! Historically, the next step Amazon will take – typically a few months after stopping delivery – is to issue you with warnings and then suspensions.

The Good News

Here is what we do know for sure:

  • You can still send emails
  • 3rd Party tools are ok to use with Amazon.

Auto Review Requests

The absolute best way to ask for reviews is to use Amazon’s own Review Request tool. Inside of Zonmaster we have a simple switch that lets us send out these review requests automatically. No need to keep on top of orders. The really good thing about Auto Review Requests is that Amazon will send them out in the preferred language of the customer! You don’t need to do anything.

Auto Review Requests are available on ALL Zonmaster plans, even the one starting at $6.99 a month.

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5 Tips For Increasing Feedback

For the purposes of this article, ‘feedback’ can be considered either Seller Feedback or Customer Reviews left on the Amazon site.

Why Feedback?

Two words: social proof.

Despite what we might think of ourselves, the fact is that it is human nature to rely on and, to a certain extent, copy our peers. (The big issue is actually who you identify as your peers!).

So if we see a group of people doing something, we tend to react favorably to that thing. The more we know and respect someone, the more likely we are to trust their behavior. But, in the case of not knowing anyone, the number of people doing something will have an impact.

There are lots of studies and papers about this that dive into the details but basically that’s it.

This is why Amazon promotes items that have more, and more favorable, reviews over two otherwise equal products. They know people are more likely to buy the one with more social proof.

5 Ways To More Feedback

1. Remove Negative Feedback

Hey, it happens.You will get negative feedback at some point in your Amazon Seller career. And in some cases you can have it easily removed. To see the official guidelines and what Amazon will remove click here.

2. Focus On Customer Service

Jeff Bezos has said it. Amazon has said it. As Amazon Sellers, you should do it: focus on the customer.

Answer customer questions within a maximum of 24 hours. Faster if possible. Pre-sales (i.e. in your Amazon listings) give the customer as much honest information as possible.

Don’t hype. Help.

3. Stay Active on Social Media

Track down people talking about your products and engage with them. If no one is talking about your products, look for people talking about your niche and engage with them. It should go without saying, but, do this is a non-spammy, non-salesy way!

Start conversations, not funnels.

4. Make The Unboxing ‘YouTubeable’

Your customer’s experience starts from when they open the Amazon packaging. Make your packaging small, but fun. Add some extras – stickers, cards, engaging pre-printed notes with your social media channels on them asking for a follow. Put these inside your packaging, but also put some url’s on your packaging too. Don’t ask for positive reviews, just give some fun.

And if someone does put an unboxing video up on YouTube or Twitter or wherever , like and comment!

5. Follow up, nicely

Depending on the type of product you sell, follow up with your customer via email a few days after they receive your product. Not so long after that they forget their excitement, but long enough after that they can give some feedback. Don’t ask for a positive review. Just mention that reviews help.

Luckily, this last step is easily done using Zonmaster. With our extensive triggering options you can configure emails to go out and prompt users for reviews or give additional infomation. Even better, you can flick on ‘Auto Review Request’ option and we’ll get Amazon to send out their Review Request form at the right time! It truly is set and forget. This is available on all Zonmaster plans (even the one starting at just $6.99 a month!)

Sign up today to start your free trial, no credit card required.