FAQ Instruction

Are My Emails Compliant with Amazon Policy?

Utilize this checklist to examine your account and modify your templates and campaigns to be in line with Amazon’s Communication Guidelines.

Amazon’s Communication Guidelines specify that you can always reply to a buyer’s inquiry or send necessary messages for order fulfillment. These might relate to customization queries, delivery scheduling, etc. You are also allowed to dispatch Proactive Permitted Messages for various purposes, such as soliciting a product review, seller feedback, or both. However, every message has to adhere to Amazon’s guidelines regarding content, format, timing, and more. (For a concise overview of these guidelines, view Amazon’s video).

Zonmaster provides numerous integrated features that assist in ensuring compliance. Nevertheless, you bear the responsibility to guarantee that the templates and campaigns you design adhere strictly to Amazon’s standards. Whenever you design or evaluate your templates, refer to the checklist below to ensure compliance. Actions that Zonmaster takes care of automatically are marked with checkmarks.

Tip: By using the official Amazon template (Request a Review), your messages are always 100% compliant! For a rapid and risk-free approach to ask for reviews and feedback, you can enable the default Feedback and Review Request that comes with the Amazon template.

Proactive Permitted Messages: MUST HAVES

  • Dispatch within 30 days post order finalization. Zonmaster will only dispatch emails within 30 days of the order’s delivery. Older orders are automatically excluded.
  • Incorporate the 17-digit order ID. Zonmaster templates include the order number by default.
  • Content should be in the buyer’s preferred language. Zonmaster campaigns that use a Buyer-Seller Messaging template offer two compliant options:
    1. Exclude buyers with a language preference different from the marketplace’s default (e.g., an English-preferred buyer on the French marketplace).
    2. Direct these buyers to the Amazon Request a Review template, which auto-translates to the buyer’s language.

⚠️ Proactive Permitted Messages: NOT ALLOWED

Prohibited ActionDetailZonmaster’s Feature/Recommendation
Repeat RequestsNo repetitive requests for reviews or feedbackProvides three default campaign options. Activate only one. Pro users can design custom campaigns without overlap.
ConfirmationsNo order or shipping confirmationsNot mentioned
Basic Thank You MessagesNo simple “Thank you” messagesNot mentioned
MarketingNo promotional content, including discount codesNot mentioned

⚠️ Email Content: NOT ALLOWED

Prohibited ContentDetailZonmaster’s Feature/Recommendation
Opt-out LinkNo link to opt out of communicationLacks this feature
Secure External LinksOnly secure links vital for order or Amazon linksScrutinize and test all links
Positive Review EncouragementNo incentives or persuasive language for positive reviewsCraft requests neutrally
Review Alteration RequestNo content requesting review changes or removalNo option to message reviewers
Non-essential AttachmentsAttachments only crucial for buyer’s issuesAudit all attachments
Website Link in LogosNo logos with website linksEvaluate all logos
Sensitive ContentNo sensitive images or textAssess all content
Tracking PixelsNo tracking pixels or graphicsExcludes this feature
Personal DetailsNo personal email addresses or phone numbersGuide buyers to reply for queries
Product ImagesAmazon provides product imagesTemplates lack product images by default
ErrorsNo spelling or grammar mistakesReview all messages for accuracy

⚠️ Email Styling: NOT ALLOWED

Prohibited StylingDetailZonmaster’s Feature/Recommendation
Emojis and GIFsNo emojis, GIFs, or irrelevant brand imagesNo support for emojis or GIFs. Ensure brand-appropriate images
Font VariationNo more than three font sizesMaintain uniform text size
Line BreaksNo excessive line breaksMinimal spacing between paragraphs
Insecure GraphicsGraphics must be secure (https)Image Library guarantees secure integration
ALT text for GraphicsGraphics must have ALT textImage Library includes ALT text automatically

In conclusion, ensuring email compliance with Amazon’s Communication Guidelines is crucial for sellers to maintain a harmonious relationship with both Amazon and their customers. While Amazon permits certain proactive messages and responses, there are explicit dos and don’ts to be aware of, especially concerning content and styling. Zonmaster, with its integrated features, simplifies the compliance process for sellers, although it’s essential for each seller to vigilantly review their templates and campaigns. By adhering to these guidelines, sellers can foster trust, avoid potential pitfalls, and create a smooth communication channel with their buyers. Ready to streamline your email process and ensure compliance? Join Zonmaster today and let us be your partner in success!


Amazon AI-Powered Reviews for Sellers: A New Era of Customer Feedback

Harnessing the potential of AI, Amazon’s latest feature, “Amazon AI-Powered Reviews for Sellers,” is set to redefine the feedback landscape for vendors.

For sellers on the platform, reviews have always been a critical metric. They offer a direct line to customers and their preferences. Since its inception in 1995, Amazon’s review system has consistently pushed boundaries, initially introducing a space for candid customer thoughts and subsequently setting the standard for online retail feedback. As businesses globally integrated this customer-centric feature, reviews became integral to the online shopping experience.

The benefits of such reviews for sellers have been manifold. Direct, honest feedback provides invaluable insights, allowing sellers to adapt their offerings and strategies. The feedback mechanism influences everything, from product modifications to marketing nuances. With continuous innovations like the inclusion of review titles, photos, and videos to star ratings without detailed text, Amazon has continuously enriched the review experience.

Understanding that perspectives are as varied as they are global, Amazon initiated cross-border review visibility. This meant a product, uniform across geographies, garnered feedback from all corners of the world. This global approach was further specialized with features catering to diverse needs – like filters for apparel reviews based on body dimensions or book reviews considering the reader’s age.

However, the real testament to the review system’s success lies in the numbers. Sellers gleaned insights from almost 1.5 billion reviews last year, an average of 45 reviews every ticking second.

Amazon AI-Powered Reviews for Sellers: An Insightful Innovation

The newest feather in Amazon’s cap is the AI-driven review highlights. This feature, central to the “Amazon AI-Powered Reviews for Sellers,” captures the essence of multiple reviews, presenting potential buyers with a concise summary. Sellers, in turn, gain a more structured understanding of their product’s reception, identifying areas of excellence and those needing attention.

Currently in its pilot phase with a select group of mobile users in the U.S., the potential for this feature’s global expansion is vast, driven by user feedback and its efficacy.

Authenticity Ensured for Sellers

Integrity remains at the heart of the Amazon review system. With Community Guidelines, machine learning models, and human oversight, the platform guarantees feedback that is both genuine and constructive. This dedication extends to curbing fake reviews, utilizing cutting-edge fraud-detection tools, and a robust verification process. Under the “Amazon AI-Powered Reviews for Sellers,” the AI-generated highlights are derived solely from verified purchase reviews, ensuring sellers receive a transparent reflection of customer sentiment.

In the vast retail landscape, few platforms can match Amazon’s comprehensive, honest, and globally inclusive feedback system. As AI continues to revolutionize reviews, sellers on Amazon can anticipate even sharper insights into customer preferences, optimizing their offerings for unparalleled success.


Amazon Prime Day Opportunities: Unlock Success with Amazon’s Prime Big Deal Days in October 2023

Amazon Prime Day Opportunities are reaching an all-new level with Prime Big Deal Days happening in October 2023. This exclusive event for Prime members, spanning 19 countries, offers unparalleled opportunities for Amazon sellers.

Prime Big Deal Days will take place in the following countries: Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.S., and the UK.

Using tools like Zonmaster, sellers can leverage these Amazon Prime Day Opportunities to boost their success. Here’s what you need to know.

Amazon Prime Day Opportunities: What’s Happening in October 2023?

Prime Big Deal Days in October 2023 is set to be one of Amazon’s biggest shopping events. With exclusive deals for Prime members across countries, the Amazon Prime Day Opportunities for sellers are limitless.

Riding the Wave of Amazon Prime Day Opportunities

Amazon Prime Day Opportunities are akin to riding a sales wave that reaches even the bottom of the Grand Canyon (see how Amazon really delivers there – watch the video). Here’s how you can ride this wave:

  1. Increase Sales Volume: With special discounts, you can attract more buyers, enhancing conversion rates, and boosting sales.
  2. Global Reach: Leverage the event’s international scope to get your products seen in 19 different countries.
  3. Build Customer Relationships: Engage new customers and strengthen bonds with existing ones.
  4. Strengthen Your Brand: Bolster your brand’s recognition with the visibility offered by this event.

Leverage Amazon Prime Day Opportunities with Zonmaster

Zonmaster can help you make the most of Amazon Prime Day Opportunities:

  1. Seller Tools: From sales tracking to inventory monitoring, Zonmaster’s tools are designed to help you succeed.
  2. Customer Relationship Management: Zonmaster’s CRM options allow personalized engagement, feedback collection, and targeted marketing.
  3. Advance Preparation: Sign up to Zonmaster before October 2023 and get set to make the most of the Big Deal Days.

Amazon Prime Day Opportunities: Ready for October 2023 with Zonmaster

Amazon Prime Day Opportunities in October 2023 are unprecedented. Sellers, this is your moment to shine and engage customers like never before.

Ensure you don’t miss out on these Amazon Prime Day Opportunities. Sign up to Zonmaster in advance of Prime Day and fully leverage our seller tools and customer relationship management options.

Stay tuned for more details and saddle up for the ride of a lifetime with Amazon and Zonmaster in October 2023. The world of opportunities awaits you! 🚀


Amazon Sellers and TikTok’s Push into the US Marketplace: A Cost-Free Opportunity for Merchants

TikTok, the sensational social-media platform, has sent out a clear message to Chinese merchants: it’s opening the doors to the US market, providing a cost-free avenue to reach American shoppers. The move, mirroring tactics used by deals app Temu, promises to shake up the online marketplace landscape, affecting not only Temu and Shein but potentially challenging even Amazon Sellers.

A New Marketplace with No Cost for Merchants

ByteDance Ltd., the company behind TikTok, has recently begun presenting itself as a cost-free marketplace. Through seminars and meetings with Chinese manufacturers and exporters, TikTok is offering free listings, shipping, zero commissions, and even warehousing. This approach could disrupt the market currently dominated by Chinese-owned rivals and even undercut the stronghold of Inc.

TikTok’s Growing Ambitions

The intensified effort from TikTok stems from its ambition to grow its ecommerce platform amidst potential US scrutiny. Its entry into the online shopping scene will undoubtedly impact the market for affordable Chinese-made goods, previously dominated by Shein and PDD Holdings Inc.’s Temu.

Handling everything from marketing to logistics, TikTok will support Chinese merchants, taking advantage of its 150 million US device installations. The TikTok app’s increasingly dominant share threatens platforms like YouTube and Instagram, as well.

Expansion of TikTok’s Ecommerce Business

TikTok is already a thriving marketplace in the UK and Saudi Arabia and plans to offer a similar service in North America soon. With its ecommerce business quadrupling annually and expecting to hit $20 billion in value by year-end, TikTok’s growth is remarkable. Its success in Southeast Asia has only fueled its desire to launch ecommerce in the US, where the company faces scrutiny due to Chinese ownership.

Challenging Amazon and Others in the US Market

The challenge to existing platforms like Shein, Temu, and especially Amazon is both an opportunity and a significant challenge for TikTok. The TikTok Shop, a network of mini-stores tied to influencers and creators, offers a unique shopping experience. TikTok now aims to fill this platform with Chinese vendors and large global brands.

The company’s recent efforts to centralize this marketplace resemble lessons learned from Temu, another platform that launched in 2022 and quickly topped download charts, recruiting Chinese sellers across a range of products.

Winning Over Merchants

TikTok’s strategy of poaching merchants with zero fees stands out in the ecommerce landscape. Unlike some rival platforms that push for low prices, TikTok emphasizes quality products and suppliers.

Though waiving fees is a common tactic for new ecommerce platforms, TikTok’s engagement and reach are already convincing merchants like Frank Yan, who is now producing apparel for TikTok after months of trials on Temu.


TikTok’s bold move into the US market, offering a cost-free solution for Chinese merchants, presents a potential challenge to existing ecommerce platforms, including Amazon Sellers. With an emphasis on quality and a strategic approach to growth, TikTok’s entrance to this space may indeed signal a new era for online shopping, reshaping the landscape where Amazon has long reigned supreme.


Fighting Fake Amazon Reviews and Online Bullying: A Case Study

The Internet, with its limitless opportunities for connection and commerce, also harbors dark corners, one of which is the problem of fake Amazon reviews. This blog post delves into a specific instance that underscores the issue of fake Amazon reviews and how sellers are attempting to combat it.

The Dilemma

In a recent discussion thread, an Amazon seller raised concerns about a competitor’s conduct, specifically accusing them of leaving fake Amazon reviews, both negative and unverified, on their product listings. This problem extended to online bullying across platforms like TikTok and Instagram. The seller sought Amazon’s intervention to remove these fake Amazon reviews but also made it clear that they would not retaliate in kind.

This personal experience set the stage for a broader conversation about ethics in the competitive marketplace, prompting others to share their struggles and remedies for dealing with fake Amazon reviews.

Amazon’s Code of Conduct

One seller directed the victim to Amazon’s Seller Code of Conduct, a policy that explicitly prohibits actions such as reviewing your own or competitors’ products and influencing customer feedback. It’s designed to safeguard against fake Amazon reviews and provides a systematic way to report violations.

Legal Avenues

Another seller suggested a legal remedy, recommending that a lawyer send a demand letter to Amazon’s Legal department to block the competitor from leaving fake Amazon reviews. This legal approach could escalate the situation and force immediate action.

Social Media Investigative Research

An interesting account from another seller described how they tackled fake Amazon reviews by investigating a reviewer’s connections on Facebook and presenting evidence of their intention to harm Amazon sellers. This discovery prompted Amazon to remove several fake Amazon reviews.

The Growing Concern of Fake Amazon Reviews

The thread unearthed a worrying trend: fake Amazon reviews are becoming a business, with individuals paid to leave negative feedback. The monetization of fake Amazon reviews emphasizes the alarming scale of the issue.


The insights from this discussion highlight a complex and widespread problem that affects not just sellers but undermines customer trust. Fake Amazon reviews are a concern that transcends Amazon, affecting the entire e-commerce landscape.

It’s imperative for Amazon and other platforms to recognize the gravity of fake Amazon reviews and invest in mechanisms to detect and prevent these unethical practices. Sellers must remain watchful, adhere to ethical guidelines, and utilize legal avenues when needed.

The case detailed here is also a crucial reminder to consumers to approach online reviews with skepticism. The integrity of reviews, especially on platforms like Amazon, is essential for guiding purchasing decisions. Ensuring that fake Amazon reviews are minimized requires concerted efforts from all stakeholders. In a world teeming with product choices, honest reviews can lead the way, and every participant must play a role in preserving that honesty.