5 Tips to Stop Abandoned Carts

Nothing is more frustrating as an Amazon seller than the idea that people are adding your goods to the cart, but then not actually buying. This is called ‘abandoning’ the cart.

But, not all hope is lost! As sellers there are some things that can be done to increase this cart conversion rate!

Some estimates say the average eCommerce store loses 75% of their sales to digital cart abandonment. If you can decrease that number you can increase your profits.

So let’s look at how you can look further in cart metrics and also at some tips on how to increase that conversion rate and turn cart adds into cart sales.

Know Your Numbers

Amazon gives you a good tool for checking your conversion metrics. This is called the ‘Unit Session Percentage’ and you can find it inside of Seller Central. Let’s take a look at how you can get this info.

Unit Session Percentage

The percentage conversion metric indicating how many units were purchased relative to the number of people who viewed the product.


After opening Seller Central, click on ‘Business Reports’ (under the ‘Reports’ tab). Go down to the ‘By ASIN’ category and choose the ‘Sales and Traffic’ or ‘Details Page’.

In the report you’ll see a breakdown of the unit session percentage for each of your products.

Once you know how to check that number you can make sure that any efforts you follow are having a positive impact.

1. Optimize Listings

You know your product better than anyone. That isn’t always a good think. ‘The curse of familiarity’ may mean that you aren’t highlighting the right features of your product for someone seeing it the first time. This can be a leading reason for cart abandonment – people are adding your product and then looking at the competition.

Here’s some things to be aware of:

  • Images
    • Are they bright, clear and easy to see?
    • Do you show your product from all angles?
    • Do you have an ‘instruction image’ that shows how to use your product?
    • Do you have a product video?
  • Title
    • Is it descriptive?
    • Does it highlight key elements?
  • Product Description
    • Do you address potential customer questions?
    • Do you highlight key advantages and uses in a conversational way?
  • Bullet points
    • Do you clearly state size/quantity/color etc?
    • Do you highlight distinguishing (from your competition) features?

These are just some of the areas to look into for you Amazon listing optimization!

2. Use Prime Shipping

People like free. And people like fast. Statistics (even independent surveys!) show that Amazon Prime members are much less likely to buy a product unless it has Prime shipping.

The Prime Shipping badge is now available even on Merchant Fufilled orders, so make sure your products are entered into the Prime program.

3. A+ Content and Amazon Stores

Amazon sellers should also take advantage of programs like Amazon’s A+ Content and Amazon Stores Brand Pages. Tools like these allow sellers to rise above other Amazon listings with beautiful, attractive templates that tell your business’s story and the journey of your products.

The more potential buyers know about you, the more likely they are to trust and believe in you. And buy from you.

4. Adjust Pricing

Pricing strategy is a very personal thing, and the studies and data unfortunately isn’t very decisive. Sometimes raising the price can increase conversion because people tend to trust ‘the best of the bunch’ – of which price is a determining factor. But of course people like cheap, so in your niche lowering your price just a little may have a dramatic impact.

Pricing is something you need to test. Luckily, Zonmaster’s Financial Analysis Tools let you enter in all your costs and keep track of profit and loss. Check them out now! They are included with all Zonmaster subscriptions (even the one for $6.99 a month!) and can be used from day one – even in your 15 day free trial.

5. More Product Reviews

It is a proven fact that customer’s feel more confident about a product when it has more positive reviews. Amazon may have a generous return policy that gets over some of the ‘fear of the unknown’, but nothing says ‘buy me’ like lots of positive reviews.

The easiest way to get more positive reviews is also the simplest: use Zonmaster’s Auto Review Request tool. With the flick of a switch Zonmaster will automatically use Amazon’s own review request capacoty to request reviews from your customers. You don’t need to worry about writing email templates either – Amazon will handle all of that, delivering to your customers an Amazon-approved email asking for a review.

New customers can try Zonmaster free for 15 days! Give it a try now by clicking the button below:


The Metrics You Need To Know (Amazon FBA or MFN)

You can’t manage what you can’t measure.

Peter Drucker

When you sell on Amazon FBA sometimes the amount of data available is overwhelming (and confusing). In this article, we’ll try and give you a head’s up about 5 key metrics that you need to be aware of as you try and manage and build your Amazon Seller business – regardless of whether you sell on Amazon FBA or MFN (Merchant Fulfilled Network – ie you ship).

1. Overall Sales

Seems a bit obvious, but knowing how you are doing month-on-month is an invaluable insight.

Inside of Zonmaster, you can see month by month sales charts on your product page. You can also see returns and refunds!

To know exactly what’s going on with your Amazon seller account you need to check each SKU in detail individually. Look out for products with increasing or decreasing sales. 

Your products may naturally go up 10% or down 10% on any given day on Amazon – but check out the reasons for larger swings over 30 days. Make adjustments to your products based on how they are selling. Usually, a small price drop or even increase can boost the sales of your items. 

2. Number of Products

Once you optimize your listings, the easiest way to make more money on Amazon is simply to add more products.

If you go from 5 to 10 products you may more than double your sales if they are products often bought together. Also, you reduce your reliance on any single product! Continually research new products and develop new items so that when you build up the cash you can quickly get them into the Amazon marketplace.

3. Account Health

Each week, log in to Amazon Seller Central and check all of your key statistics for your account health.

Pay special attention to any yellow or red sections, and be sure to fix these immediately. Continual poor performance could result in your seller account being banned.

4. Seller Feedback Stats

Periodically review your overall seller feedback. Remove any negative reviews that relate to products. Inside Zonmaster you can quickly see your Seller Feedback history.

Seller Feedback chart inside Zonmaster

We recommend you try to remove any 4-star and below reviews to keep your account average high.

Tip: If a review mentions your product – or late delivery by Amazon – usually these can be removed from your account by Amazon. 

5. Review Stats

Just like Seller Feedback, the quantity and trend of customer reviews on your Amazon products will make a huge impact on your sales. Keep on top of this too inside Zonmaster.

Zonmaster’s Customer Review overview

If you think you’re not getting enough Amazon customer reviews with regards to sales, then we’ve found that a powerful way to get reviews is surprisingly easy: ask for them!

Using Zonmaster’s ‘Auto Review Request’ feature you can get us to do all the heavy lifting of asking customers for reviews using Amazon’s approved ‘Review Request’ functionality. The best part is you don’t even need to write an email template (or worry about the language!). Amazon will do it all. You can turn this on inside your ‘Store Settings’ area of Zonmaster.


New Marketplace! Here Comes Poland!

Just a quick head’s up!

We see that Amazon has quietly slipped Poland ( into orders and reports. We will be opening up that marketplace as a target for emails and review requests and also sales rank tracking etc this week.

Slowly Amazon is covering the world!