FAQ Instruction

Getting Notified by Email and SMS When You’ve Got New Reviews and Feedback

On your store’s settings page, you can set up notifications that will tell you when reviews and or seller feedback have come in.

You can update some of these, and configure other settings, on your Amazon Store’s Settings page.

To get there go to the ‘Settings’ menu and select ‘Store Settings’ (or click here)

Then click on your store’s name.

The Settings

The optimal settings are these below:

You will get notified about negative Seller Feedback and products Reviews. Because Amazon is currently making it very difficult to match reviews to orders, we suggest setting the ‘notify on matched’ to ‘All’.

Then click on your email address or your SMS number (or Twitter name) and we will send you notifications.

FAQ Instruction

How to Edit the Settings of Your Amazon Store

When you signed up with Zonmaster you gave us your Amazon Seller info – Seller ID, MWS Auth Token, Send From email address etc.

You can update some of these, and configure other settings, on your Amazon Store’s Settings page.

To get there go to the ‘Settings’ menu and select ‘Store Settings’ (or click here)

Then click on your store’s name.

You’ll end up on a details page like this:

Editing Email Address

To edit your Send Email From Address click on it and a small popup window will appear where you can enter the new address.

PLEASE READ THE ‘About the ‘Send From’ Email Address’ section on that page before editing the address. If you change the email address to an email that is not authorized with Amazon your emails will be sent to Amazon but not to your customers and you will have credits removed from your Zonmaster account.

If your email address has not yet been verified by you with Zonmaster you can ‘resend’ the verification email to your address. The verification email will come from Amazon Web Services and you’ll have 24 hours in which to click the link.

Please note that it can take up to 30 minutes for the email to sync with us after you have verified it.

Refreshing the MWS Auth Token

Amazon expires the Auth Token once a year. They will send you an email warning you that it is coming to an end. When you renew the Auth Token the token MIGHT change, so please paste the new token into this page. Just like with the email address, you click on the Token text and a popup will appear. Once you have saved it a ‘Recheck’ button will appear and you MUST click on that to complete the update.

FAQ Instruction

How To “Force Send” To Old Orders

1) Start By Setting Dates

Technically you don’t HAVE to do this, but, it is strongly (x 1000) recommended. Edit your email template and go to the “For Orders Placed Between The Dates:” section under “When?”. Click in each field to show the date picker and choose a start and stop date.


(of course, you have to fill out the rest of the template. We’re just talking about the specifics needed for Force Send here)

2) Save Your Template

3) Scroll Down To “Force Send”

and click the “Send It” button (which doesn’t really send it, but takes you to a confirmation screen)

4) Read the Confirmation Screen

We will tell you the rules of who will get your email template. Read them carefully.

5) Type “AGREE” in the field

This is so that you have to pause and think!

6) Click “Schedule Emails”

This would queue up your emails


Click “Get me out of here” to go back to the email template details page.


  1. Don’t to ‘Force Send’ an “ASAP” triggered email. Results will be unpredictable.
  2. If you have an ‘end date’ make sure it is after the ‘start date’
  3. ‘Start Date’ and ‘End Date’ apply to ‘purchase date’ of an order
  4. We can only send to orders that are in our system. During your free trial, we only go back 5 weeks. After your free trial, we go back varying times depending on your subscription level.
FAQ Instruction

Inserting Images into Email Templates

Inline Images

You can upload and insert an image into your email by using the ‘Insert Image’ icon in the toolbar. Unfortunately, there are two of these! You need to use the rightmost one (if you hover over it it will say ‘Insert an image from your computer’).


Images from ShortCodes

There are also some image resources in our shortcodes. Things like product images should NOT be uploaded and manually inserted. Instead you should use the %%product_image_small%%%%product_image_medium%% or %%product_image_full%% (we strongly recommend small!) shortcode.

A Word About Images

Remember that images are not guaranteed to arrive to your customer. They may have images switched off on their email client or device. Images should be seen as SUPPLEMENTAL to the message of your email, not vital. This means ALL images – logos, products, buttons, clever memes, etc etc. Don’t depend on them.

Instruction FAQ

How to use ShortCodes in Email Templates

Why Use ShortCodes?

One of the things that makes a system like Zonmaster so powerful is that you don’t have to write an email for each and every product and customer. By using shortcodes you can substitute in things for the current order automatically. Back in the old days we used to call this ‘Mail Merge’. It adds great flexibility to te emails you can write.

ShortCode Format

All Zonmaster shortcodes take the form of %%short_code%%. The shortcode is the whole thing – from the opening %% to the closing %%.

In some shortcodes – like %%review_link%% – you can enter in your own text. So, the shortcode looks like this: %%review_link:your text here%%. What that means is that after the shortcode name (in this case, review_link) there is a colon (:) and then you can write your own text. So you can have %%review_link:click here to leave a review%%. Try to avoid using punctuation inside your text (sorry about that. We’re working on it)

DO NOT style the text in a shortcode. i.e. DO NOT bold, italicize, color etc etc a shortcode tag.

Common Codes

Customer Name

To personalize your emails to the customer, Zonmaster offers a range of ‘buyer related’ shortcodes. For example, to use the buyers first name in a greeting you can write

Hi %%buyer_first_name%%

and in the resulting email that will come out as

Hi Bob

(assuming their name is Bob of course!)

Product Name

We always always always recommend that you use the %%product_nick%% shortcode when you want to include the name of what the customer ordered in an email. This way, if you’ve created a nickname (a shortened or different name for a product) it will substitute that.

Thank you for buying %%product_nick%%

Will result in

Thank you for buying World’s Best Widget

Store Logo

If you uploaded your store logo to your Amazon Store’s settings page on Zonmaster then you can include that in any email by using %%store_logo_small% (or medium or full).

Thanks again!

Bob from My Store


Will result in

Thanks again!

Bob from My Store

All Zonmaster ShortCodes

You can find a full list here (always available under the ‘Emails’ menu as ‘Email Variables Help‘)